Tradegood Selects Cloud Based *UP agency

Press Release   •   Oct 24, 2012 09:05 CEST

Tradegood a division of Intertek with its Headquarters in London and its Global Operations office in Hong Kong, has appointed *UP There, Everywhere to develop a national brand launch campaign & strategy for its U.S. Division in New York City.  Tradegood is a B2B sourcing community for responsible buyers and trusted suppliers to get connected and get to know their supply chains.  Through a sophisticated online platform Tradegood connects compatible people, bridging the gap between buyers and suppliers to maximize supply chain visibility and minimize reputation risks.   

“We chose to partner with *UP as we launch the new Tradegood division and our brand journey for their creative thinking, international presence, reliability and expertise," states Andre Raghu, President of the Tradegood division in New York City.  “Access to highly creative and marketing professionals where and when you need them provides us with the kind of value we need to move our marketing and new brand forward.”

“We are pleased to be working with Tradegood and assisting them in their marketing strategy to increase their brand awareness in the fashion world," highlights Julian Stubbs, *UP Co-Founder and Brand Strategist.  “We’ve assembled a local team of strategic and creative professionals to serve the account, and are already working in partnership.”  

“Our views are synergistic.”  Continues Rena Amer, *UP Account Manager and Borderless Marketer “Tradegood maintains close relationships with major industry groups across a variety of sectors and from there tap into insights, networks and expertise from around the globe.  Tradegood sees relationships with associates as win-win situations that result in better practices, better results and better business.”

*UP There, Everywhere is the world’s first global cloud-based advertising agency. The organization is an international, members-only community of partners, working in the digital, creative, brand and marketing areas.  *UP is part of a new way of working. Not a typical advertising or creative services agency, it is a connected community of like-minded professionals who work together 24/7 across international time zones. *UP forms custom-tailored distributed teams to provide strategic branding, communications, public relations, and digital media services for clients around the world. Today it has 120+ members and partners based in Sweden, the Netherlands, Switzerland, Finland, Italy, Spain, the UK, the USA, and China, and continues to grow at a dynamic pace.

For more information, in the USA contact Eric Dowell:
Mobile: +1 609 575 2702 or email: eric@upthereeverywhere.com

Or in Europe Julian Stubbs:
Mobile: +46 70 655 74 79  or email: julian@upthereeverywhere.com

*UP There, Everywhere is the first global cloud based agency. We focus on helping clients with sophisticated products and services that make a difference to the world. With over 120 people world-wide we help our clients globally with strategic brand, marketing and communications.