Tröstisar AB

Triple prize winning Cuddly Plasters are glowing!

Press Release   •   Sep 09, 2014 10:12 CEST

A Cuddly Plaster is so much more than just a normal plaster!
It is a wearable, cuddly friend that you take with you wherever you go. You can wear it on top of a plaster (included) for a cut or bite, or you can wear it separately when you are hurt, worried or scared. You can also wear it for no reason at all, any time, any place – you can have your cuddly friend with you all the time!

The Cuddly Plasters by Tröstisar have now received three awards!
The year 2014 began with the Family Choice Award, closely followed by The National Parenting Center Seal of Approval and now just a week ago, The Mom's Choice Award 2014!
 Media like to write about them, parents like to give them and children love to wear them! 

What's inside the box?

Each pack contains 6 Cuddly Plasters. These are strokeable, wearable cuddly friends that help a child to cope with stressful situations, to calm down when they are angry or to soothe them when sad, a plaster for those wounds we cannot see. Also included are 6 adhesive plasters to keep dirt and moisture away from an open wound. The two can be used together or separately, depending on mood and need.
The price per pack is £3.95 and can be bought at We are proud to be working with Rainbows hospice for children with life-limiting conditions ( and will be selling the cuddly plasters in conjunction with them at their upcoming Open Day on 20th September, and through their stores in the coming months. 

NEW at Kind und Jugend: Glow-in-the dark Cuddly Plasters!
The fear of the dark and sleeping alone can be a big problem for children and most parents recognise the difficulties of a bedtime routine. Cuddly Plasters are now available with a glow-in-the-dark heart to help overcome fear of the dark. The cute, colorful characters of Tröstisar inspire a wonderful bedtime story to encourage sweet dreams and a good night’s sleep. These plasters have added features and yet are the same price, £3.95. 

Kind & Jugend trade show in Cologne
Please come and visit us at our stand at the Kind & Jugend trade show between the 9-14 of September! You will get free samples and a chance to see our whole product range. We are in the passage between hall 10/11, aisle P 002!

About Trostisar
In the world of Trostisar there is no fear. Trostisar are small characters who comfort and spread love. They don’t judge or compare and are very curious of what children are afraid of! Trostisar’s first product- Cuddly Plasters – is the only plaster of its kind and is now available as both original, Angry Birds and the new Glow-in-the-dark version.
The Cuddly Plasters are one of three innovative products from the Swedish company Tröstisar AB. Bed Blocks elevate the head side of the crib when the child is ill and The Bumpsicle is both a coldpack, a cuddly friend and an ice-pop!

For more information in the UK contact Laura Bond on 07766 701054, or email