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Pressmeddelande   •   Okt 26, 2010 08:50 CEST

Germans expect economic high

Results of the GfK Consumer Climate Survey for October 2010

Nuremberg, October 26, 2010 – Economic expectations improve again in October from what was already a very good level. On the other hand, income expectations and propensity to buy did not quite confirm the positive figures from the previous month and posted declines. Overall, consumer sentiment was stable in October. After 4.9 points for October, the overall indicator also forecasts a figure of 4.9 points in November. These are the results of the current GfK Consumer Climate Survey for October 2010.

The fifth consecutive increase in economic expectations demonstrates impressively that consumers continue to believe in a considerable economic upswing over the next months. However, this is not benefiting income expectations and propensity to buy – which both moved downward. Nevertheless, the level of the overall indictor is very pleasing. In connection with considerable easing on the labor market, the good consumer sentiment will result in further stabilization of domestic demand.

Economic expectation: another slight upturn

For the fifth consecutive time, there was an increase in the economic expectation indicator. In October 2010, the upturn was 2.5 points. The indicator is now showing 56 points.

Consumers still expect the German economy will continue to recover. In their view, this is backed primarily by the positive trend on the labor market. Thus as early as October, the number of people registered as unemployed should move below the three million mark. The use of reduced working hours has also declined drastically over recent months. Companies also assess the economic situation more positively as is shown by the renewed increase of the ifo Business Climate Index in October.

Income expectations: With downturn

In October, income expectations did not benefit from the positive economic sentiment. With a minus of 9.2 points, the indicator has lost precisely the gains achieved in the previous month. It currently is showing 36 points, as was the case in August.

This decline may be due to reports in recent weeks that the price of electricity is likely to rise sharply. Experts anticipate that the eco-levy to subsidize the generation of solar electricity and which is added to the electricity price will rise sharply. In addition, in view of their tight budget situation, municipalities have announced some considerable increases in fees and charges.

However, overall consumers remain confident in respect to their future financial situation. The positive development on the employment market again allows more scope for collective wage rises. What is more, the moderate level of inflation – currently around 1% – also ensures that purchasing power of income is maintained.

Propensity to buy: good level despite decline

After the increase in the previous month, propensity to buy declined in October. The indicator is now showing 22.5 points. This is 8.2 points less than in the previous month. However, this means propensity to buy remains considerably higher than the long-term average of 0 points.

It is primarily more moderate income prospects which is likely to have driven the slight decline of propensity to buy from what was quite a good level. Despite this setback in October, the outlook for consumer sentiment remains good overall.

Consumer climate: stable development

After 4.9 points for October, the overall indicator forecasts a figure also of 4.9 points for November 2010. This means consumer climate is taking a slight breather in Fall 2010, after the indicator rose four times in succession. In the context of the rather favorable environment from a consumer perspective, the outlook for a further recovery of the consumer climate remains good. Thus the GfK confirms its spending forecast for 2010 which forecasts a rise of up to 0.5% for private consumption.

The table below shows the development of the individual indicators in October as compared to the

The survey
The results are an excerpt from the “GfK Consumer Climate MAXX” survey, based on approximately 2,000 consumer interviews per month which are carried out on behalf of the European Commission. In this report, the indicators are presented graphically, forecast and commented on in detail. It also includes information on the consumers’ spending plans in 20 areas of the durable consumer goods, consumer goods and services markets. The GfK consumer climate survey has been conducted since 1980.

The next publication date is November 23, 2010.

Further information: Rolf Bürkl, tel. +49 911 395-3056, rolf.buerkl@gfk.com

Economic expectations
This indicator is based on the following question to consumers: “How do you think the general economic situation will develop over the next twelve months?” (improve – stay the same – worsen)

Income expectations
This indicator is based on the following question to consumers: “In your opinion, how will the financial situation of your household develop over the next twelve months?” (improve – stay the same – worsen)

Propensity to buy
This indicator is based on the following question to consumers: “Do you think that it is advisable to make major purchases at present?” (It’s a good time to do so – Neither a good nor a bad time – Bad time)

Consumer climate
This indicator is intended to show the development of private consumption. The main factors influencing it are expectations for personal income, propensity to buy and propensity to save. Expectations for the overall economy have more of an indirect effect on the consumer climate by influencing expectations for personal income.

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