Umeå2014 - Europas Kulturhuvudstad

Umeå2014 supported by premium non-alcoholic beverage from Västerbotten

Pressmeddelande   •   Dec 04, 2013 15:02 CET

Umeå2014 will be able to serve guests with Blue Ganjal, the premium beverage made from cold-pressed blueberries. Mattea Sweden AB, from Vilhelmina produces the beverage that has taken the award-winning restaurant sector by storm. As Jan Björinge, director of Umeå2104 declares, "Its great that we can provide a locally produced, alcohol-free alternative to wine during the year long festival that makes up the European Capital of Culture year".

Blue Ganjal derives its name from the Sami word for tears and contains no additives or preservatives. Grown locally from the inland region of Västerbotten, the blueberries are cold-pressed to produce Blue Ganjal's unique taste. The beverage was launched at the Swedish Embassy in Helsinki in cooperation with, amongst others, the Västerbotten County Administration Board. Since then Mattea Sweden AB has made deliveries to several award-winning restaurants in the country as well as securing export orders from Europe and Asia.

"Blue Ganjal will be an excellent choice at dinners, vernissage and other events during the European Captial of Culture year" adds Jan Björinge.

The agreement will make Mattea Sweden AB the official supplier of non-alcoholic beverages for Umeå2014.

Johan Norman, Managing Director, explains:
"Taking part in Umeå2014 is an obvious move for us. 2014 will be a big year for the whole of Västerbotten and we are happy to provide support through our product Blue Ganjal. We would like as many as possible to taste our beverage, not just guests at award-winning restaurants.

Blue Ganjal will be served during the opening ceremony of the European Capital of Culture, starting January 31 2014.

More info:
Johan Norman
CEO, Mattea AB
+ 46 (0)940-154 81
+ 46 (0)70-371 39 39

Jan Björinge
CEO, Umeå2014
+ 46 (0)70-397 05 45

Umeå has been appointed European Capital of Culture 2014. Each year EU appoints two cultural capitals of Europe, with the aim of highlighting our shared cultural heritage and stimulate interest in the cultural riches of the countries in the EU. In Umeå  this award is an important part of the municipality's long-term growth strategy. This will create a greater interest in the city and its stakeholders, and contribute to culture-driven growth.