Urban Tribes

Running company Urban Tribes partners with shoe company Salming

Pressmeddelande   •   Sep 10, 2014 11:43 CEST

Urban Tribes is delighted to announce a 2-year partnership with Salming. Salming shoes will be supplying Urban Tribes coaches until the end of 2016. 

”I don’t think anyone has missed Salming’s launch into the running shoe market. We’re really impressed with their shoes and love the ethos in the company. It feels like a great match,” says Rubin McRae, head trainer at Urban Tribes. 

”We like the fact that Salming is a Scandinavian company and that they are very hungry to perform at the highest level. Their constant desire to improve really suits our company culture also so we enter into this partnership with a great deal of pride and excitement,” says McRae.

Salming Running will be providing shoes for Urban Tribes coaches as they perform hundreds of training sessions across Stockholm, Sweden and Scandinavia, motivating thousands of participants to get active and get running.

”Urban Tribes has established themselves across Scandinavia with hundreds of excellent running coaches. It makes sense for us to partner with the best within running coaching and get their feedback on how we can be even better,” says Joakim Sandin, Salming Running.

” We love the Run Happy vibe at Urban tribes and we’re delighted they’ve chosen us as their shoe partner.” 

For further information please contact 

Deri Thomas, VD Urban Tribes, deri@urbantribes.se 0703 114404 or 

Joakim Sandin, Product Manager Running, joakim.sandin@salming.com 031 730 00 20

Get your Speed shoes now! Special Salming Shoes Offer:
For the rest of September you can get 30% off Salming running shoes at Runners Store in Malmö and Stockholm. 

urban tribes

We're a company of professional running coaches. We believe in the buzz of getting fitter, healthier and stronger. We love seeing people discover new things about themselves, achieve results and get to places they never knew they could go. We love running. 


We are the athletes' brand, constantly looking for new ways to play, new demands, and new needs. Old truths often need to be reconsidered, and we are not afraid to break a rule or two if necessary. Good can always be a little bit better. You can always train a little bit harder. But sometimes it is up to the equipment, and that are the occasions we aim at when we develop our gear. Do you play with us or do you dare the risk?

Vi tar dig till startlinjen tränad, motiverad och skadefri. Träning på jobbet som hjälper ditt företag nå sina mål.