Helgöstam & Zethelius

Website for Swedish fashion reaches out to the world

Pressmeddelande   •   Aug 08, 2007 09:36 CEST

After months of work with the new website www.stockholmfashiondays.com; it is finally ready to launch. The Swedish fashion industry is growing rapidly, but up until now there haven’t really been any magazines or websites writing about this fashion wonder in English – we have decided to change that. Sales figures speak their clear language and show that Swedish fashion with Acne, Nudie, Jlindeberg, Filippa K and H&M in the lead, is in demand on the international arena right now. The Swedish fashion industry has so much more to offer though. On the beauty side we have companies like Oriflame, Make Up Store and Face Stockholm that are conquering the world. Apart from these there are all the new fantastic talents that are working hard to get their break. At the moment there is a massive amount of new talents that are good at their job and very hungry to make it and we see it as our mission to follow them and show their talent to the world. StockholmFashionDays.com will, in an entertaining way, write about all these people and companies as well as give tips on beauty, trends and shopping. The shopping experience in Stockholm has developed massively and is now competing with any major city in the world. To help, guide and inspire we offer shopping guides, shop reviews and lots and lots of shopping tips for the curious. Enjoy! Henric Zethelius Editor in Chief www.stockholmfashiondays.com