WeSC

WeSC - Men’s Fall 2009

Pressmeddelande   •   Jul 12, 2009 15:08 CEST

Fall 09 sees the WeSC attitude fuse with a 1970s allure, the collection consisting of iconic streetwear garments combined with tailored pieces to create new looks and build a bridge between streetwear and fashion.

There is rich tactility in the heavy wools used in the jackets and knitwear in the collection creating a sense of winter luxury. Traditional elements such as dogtooth & plaid become reworked in new and unexpected ways, appearing on shirts, jackets and cardigans. Colours such as black, navy, brown, white and highlights of red set the wintery feel of the collection.

HIGHLIGHTS, SHINE BRIGHT:
Three of the key, featured Autumn/Winter 09 styles are listed below.

Alve light padded jacket (9404222)
A riff on the classic baseball style, this hip-grazing number is in a wool mix, and plaid to the bone - or the sleeves, which are solid coloured raglan. Press-stud fastening at the front with welt pockets. Three colourways.

Olavi blazer (9404247) & Kaarle pants (9404147)

You can break them up sure, that works, but these belong together, they'll always return to each other. Suits you, and printed lining skews things to nowhere near staid. WeSC is never staid.

Luca knitted sweater (9404095)
Raglan sleeve, half-cardigan knit and roll neck. The sweater you've been searching for in five gauge, slim fit and two solid colourways.

Francesco knitted cardigan (9404092)
Loose fit and jacquard check, this cotton/wool mix belted beauty is available in multi colourways. Great with a t-shirt underneath or you can layer-up and wear as a jacket.

The collection has harmony, but you can break the pieces up, remix them together or even wear as total looks... without being try-hard. The clothes are full of thought so you don't have to worry about what goes with what. It's not an issue.

And finally, for trend vultures making notes: plaid and contrasting sleeves, two motifs that are repeated throughout the line. Of course it's all about the detailing too - the placement of a pocket, a subtle pleat, an embroidered logo; the fabrics. But this is an area is where WeSC stands alone: you can't apply such obedient idiosyncrasy to the industry in general.

-ENDS-

About WeSC:
The name WeAretheSuperlativeConspiracy symbolizes what WeSC as a brand and company represents: a group and family of good, competent people working toward the same ideal. Offering 3 distinct line segmentations for both men and women, (Core, Street and Premium) and including a full range of collection pieces, accessories, premium denim and headphones, WeSC are a recognized leader in street-fashion. WeSC was founded in 1999 and is today available in more then 20 countries.