24MAS acquires Liquid Air Lab GmbH, the world’s largest network of mobile radio station apps

STOCKHOLM, 10 January 2012. 24MAS, a global leader in mobile advertising and applications, has acquired Liquid Air Lab GmbH, the German company behind the hugely popular mobile radio app network Spodtronic.com, with over 20 million radio app installations worldwide.

Headquartered in Stuttgart, Germany, Liquid Air Lab has become the world leader in radio application development & publishing, having created over 1,300 mobile applications for leading radio brands across smartphone platforms including iPhone, iPad, Android, Windows Phone, Nokia and BlackBerry devices. Leading radio station customers include NRJ, The Voice, Absolute Radio, RTL Radio, Mix Megapol, NRK, FFH, Radio Hamburg and Antenne Bayern.

With an existing install base of 20 million users and growing at over 1.2 million new installations a month, the network now serves hundreds of millions of advertising impressions each month across Adplace.com, Liquid Air Lab’s proprietary targeted advertising network. The rich mobile advertising formats shown in the apps offer advertisers an interactive and innovative platform to sell and market products, with customers including Audi, Volkswagen, Intel, and more.

"We are thrilled to join 24MAS, one of the hottest and fastest growing mobile companies in the world, to bring our app technology to the next level and rapidly grow our advertising and distribution operations globally. The international presence of 24MAS combined with its focus on targeted advertising and application markets brings a huge benefit to our customers in the form of increased distribution and revenue generation possibilities worldwide," commented Mikko Linnamäki, CEO and Founder of Liquid Air Lab GmbH.

Tero Turunen, CEO of 24MAS added, “Our clear strategy on focused vertical markets makes Liquid Air Lab a perfect fit in the 24MAS Group of Companies. The combination of 24MAS’s global reach and network with Liquid Air Lab’s leading global position means we are able to offer an even broader range of scalable, targeted rich media mobile advertising services. Radio is truly mass market and the adoption rate on mobile radio is growing at an incredible rate. As a media format that is perfect for mobile advertising, we believe the radio impressions across our radio network will be in the billions in the coming future.”

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