STOCKHOLM, 23 January 2012. 24MAS today announced the public launch of its new game rental service with O2 in Ireland, powered by 24MAS's unique technology system 123PLAY.COM. O2 customers can access up to 400 premium mobile games for smartphones and feature phones on a rental basis. O2 customers get a true value offer with access to a huge catalogue of games content that is constantly updated. The service is branded as O2 Games Unlimited and is available to all O2 customers via WAP at m.o2.ie.

"We are thrilled to be launching this unique new service," commented Paul Dalton, Product Manager at Telefónica Ireland, which operates the O2 brand. "The combination of offering a great catalogue of content for a relatively low price on a timed rental basis offers real value for money to our customers."

"We are delighted to be partnering with Telefónica Ireland in the roll out of our 123PLAY service. The combination of the O2 Games Unlimited brand with the depth and value offering of the 123PLAY service is a winning formula," added Tero Turunen, CEO of 24MAS.

Based on 24MAS's unique wrapper technology system, 123PLAY for smartphone and feature phones, services such as app rental and subscription services can be set up quickly and easily for carriers and media partners anywhere in the world. By combining billing, distribution and a value driven offer, the service can be tailored depending on local market conditions and price points.

For more information visit www.24mas.com or contact:
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