24MAS Launches Kimi Räikkönen IceOne Racing for iPhone, iPad and iPod Touch

STOCKHOLM, SWEDEN, 6 February 2012. 24MAS today announced the release of its new racing title Kimi Räikkönen’s IceOne Racing for iPhone, iPad and iPod Touch, featuring the former Formula One World Champion, Kimi ICEMAN Räikkönen. Available for download for free on iTunes today, the game takes you through Kimi’s racing career from carts through to rally, with four unique race vehicles and 16 different tracks. Users get the chance to race head-to-head all around the world in realistic locations with the multiplayer matchup mode along with the chance to race in arcade and career modes.

“I am really excited to see the game develop from a design document and drawings into something interactive that I can play myself. The game is fun whilst being challenging, the mix of cars and tracks give different experiences in racing and I love to be able to race head-to-head with my racing friends all around the world,” commented Kimi.

The game has been a joint project with IceOne Racing using their racing expertise to make the game a challenging driving experience. Users can increase the performance and customise the image of the cars along with unlocking new tracks through the in-app purchase in the game. As you progress your driving skills, you can share your racing experiences with friends and fans through Game Center, Facebook and Twitter.

In addition to Kimi Räikkönen’s media presence behind the project, 24MAS has also teamed up with Metro International worldwide in a huge print and online marketing campaign across Europe and the Americas taking place over a six week period.

“Working with Kimi and the team at IceOne Racing has been a great project. The combination of a racing legend with a great game, delivers a real racing experience for fans around the world. This is the first in a series of new original games for iOS and Android that 24MAS is bringing to market in 2012,” added Tero Turunen, CEO of 24MAS.

The IceOne Racing game is available for download on iTunes at the following link: http://itunes.apple.com/us/app/kimi-raikkonen-iceone-racing/id471416405?ls=1&mt=8

For more information, visit www.24mas.com or contact:
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