Letter "I" of the first ever human alphabet photographed with 432 kids in India

The world’s largest art project for charity in Uttarakhand, India

ABC Charity, a global art project of kids helping kids continues its journey around the world, photographing the world's first ever "human alphabet " - each letter made up of 500 kids, one letter per country, in every single country. ABC Charity creates empowering events and memories for kids and also raises money for charity. Last week, on April 6th 2018 the event and photo production of the letter “I” of the human alphabet was held in Uttarakhand, India. Supporting the event was ABC Charity’s National Ambassadors Swami Chidanand Saraswati and Sadhvi Bhagawati Saraswati, caress and charity worker Anu Aggarwal and world-renowned percussionist Sivamani performing live for the kids - check him out on TED Talk.

ABC Charity is working its way around the globe creating one letter per country from A-Z. The letters are sold as limited edition photo art on the abccharity.org web-shop. The idea is that companies and individuals will buy their name or a letter of choice, and 100% of the profit goes back to local charities in the participating countries. Behind the project is founder and Swedish photographer Filip Cederholm Agoo with his wife Fia Garvner Agoo and team, who gave up their previous careers to fulfil their dream; doing what they love while empowering kids to become positive change-makers while raising money for charity.

The event in Uttarakhand, India was planned for 500 children from local schools around Chamba and New Theri area. Thanks to cooperations with National Ambassadors Swami Chidanand Saraswati and Sadhvi Bhagawati Saraswati from Parmarth Niketan Ashram in Rishikesh, Chamba’s sovereign Mahabeer Singh, local ambassador Poonam Tanwar, together with the local community, enjoyed a day to remember for life. Many local supporters joined together to create an event that will be a fun-filled day for all.

STORY ABOUT THE EVENT

On the morning of the 6th of April, 2018 the small, quiet Himalayan-set town of Jundasoo experienced an event like no one had ever seen before. The ABC Charity team literally worked through the night preparing the production of the letter “I” which would leave the kids a memory that would last them a lifetime. As they arrived by bus and parading through the mountains, they reached the hill-top area where they received an ABC Charity shirt which was branded with the slogan “KIND IS THE NEW COOL”. They ran, they jumped, they swung in hula hoops, and danced to the tunes of Swedish producer Thomas Huttenlocher. The kids then gathered around Marcus Alburez Myers’ guitar as the team chanted “what is the new cool?” And all the children answered screaming joyfully “KIND IS THE NEW COOL!” Looking like a character out of a movie, photographer Filip C Agoo paraded around the event with his Thule camera bag that had a flash strapped onto the side, making him a walking-talking mobile studio! Both he, and our Local Ambassador, the Pradan (Sovereign) of the region gave a speech in English and Hindi on the importance of treating each other with respect, love and compassion. Fia Garvner Agoo then led the kids through a grounding yoga Asana and breathing sequence. For a few moments, a resounding stillness was felt throughout the event, connecting everyone with the essence and power of the moment, teachers blown away by Fia’s ability to calm the kids down. The kids then shifted to the staging area, at which point our team of videographers and photographers scaled the epic 60 foot tower we built and following a countdown - click! We got the shot! The kids then headed down the mountain, where they were greeted by world-renowned percussionist, Sivamani’s loud and rhythmic beats, an echo that caressed along the valleys of the mountains and the turquoise water of majestic Maa Ganga. The day finally came to a closure and the kids returned to their homes chanting “Kind is the new cool!” And “ABC Charity!” Days after, the kids were still seen running around Jundasoo donning their brand-new shirts and singing their new mantra promoting kindness and compassion! The local villagers said this was the most successful event the community had ever seen!