Press release -

Swedish clothing brand does menstrual cup campaign at CIFF fashion fair, Copenhagen

AÉRYNE is a Swedish online brand based in Paris, mixing their own design with handpicked Parisian vintage. AÉRYNE is a young label that has experienced a great first year, currently working with retailers like Na-KD.com and Nelly.com apart from their own web shop. AÉRYNE's creative office is located in Paris, with head office in Sweden. AERYNE was founded by Siri Vikman in Paris, August 2014. 

AÉRYNE is happy to announce that they will be participating in this years CIFF fashion fair in Copenhagen, 10-12th of August.

"For our Spring collection the AÉRYNE women are traveling the world. AÉRYNE women are hard working women and this collection is meant to make you look awesome when you are passing by a fast paced New York, on your way to an eccentric party in Brazil, to move on to an idyllic weekend in Positano and finally dance the night away on a beach in the south of France.

The wardrobe is filled with AÉRYNE signature rib fabrics, decorated with embroideries in popping colours. Match them with flowy dresses and block stripes in earthy tones. Characteristic for the collection is also our mini pleated fabric in ethnic all over prints. Combine them with our statement outerwear for an all over perfect look, whether you are in an office, airplane or at the hottest party of the season.

For the summer of 2017 the AÈRYNE girl crew is off to the island Ischia outside of the west coast of Italy. This vulcanic island is known for it’s large lemon plantations which is signature in both print and embroideries for this collection.We have filled this summer wardrobe with cripsy white’s, mini striped chambrays and lemon motiv embroideries for you to pair with a sun kissed skin and saltwatery hair. We are especially in love with our clear green - and - white - block stripes printed on flowy fabrics, as well as fresh blues that are paired with feminine chroché laces.

In the AÈRYNE summer collection you will find your favorite pieces for the beach parties as well as for sipping on an aperol spritz with your girlfriends."  - says designer Olivia Ahre.


AÉRYNE is a feministic brand, donating a part of their profit to women's right organisations. Earlier this year they donated a sum to the New Dehil based organisation CREA. Their next initiative is the menstrual cup campaign #sisterhood, and will together with Lunette.com donate menstrual cups to women in India during CIFF fashion fair in Copenhagen. 

"Tampons and sanitary pads are expensive and since many women can’t afford to buy them, it's common to use pieces of fabric, newspapers and even mud as a substitute. This can cause infections, septic shock and is dangerous to their health. A menstrual cup is reusable and will allow women to avoid infections and save their salary. We really wanted to help and now we found a way thanks to our collaboration with Lunette.com. " - says CEO Siri Vikman. 

Lunette.com was founded in 2004 by CEO Heli Kurjanen. They produce menstrual cups out of medical-grade silicone in Finland and are currently sold in 40 countries. Lunette.com has already been involved in numerous charity projects and is now taking on the #sisterhood campaign with AÉRYNE.

Topics

  • Fashion

Categories

  • fashion
  • charity
  • copenhagen
  • ss17
  • lunette
  • ciff
  • aeryne

Swedish designer and AÉRYNE CEO Siri Vikman has a background in developing online private labels and collections for companies in Sweden and France. After a year in Paris, Siri started her own label in 2014. AÉRYNE is the digital haven with references from Sweden and Paris. Our ambition is to design unique, fashion-forward pieces for the strong, independent woman. The design is fun, experimental and pays a tribute to details, fabrics and the silhouette.

AÉRYNE also offers a great selection of vintage from the best vintage shops in Paris to reuse and prolong the life of a style. 

Welcome to www.aeryne-paris.com!

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