B&O PLAY shows music as intimate superpower with the Beoplay H5 global product launch

B&O PLAY partners with B-Reel to release the Beoplay H5 wireless bluetooth headphones.

The Beoplay H5 launch explores another aspect of what music can do to us. Taking the intimate and powerful listening experience of the H5 to heart, the insight driving the creative is how music can change how you feel. How it can lift spirits, let you understand other people, feel things you never felt, simply change the everyday.

“With such sound quality there is nothing standing between you and the music. The product becomes like a secret weapon for making you feel however you want, wherever you want”, says Jens Jermiin, Global Marketing Director.

With historical credentials of making the world’s best audio equipment, Beoplay H5 now provides active people with headphones that are fashion forward, but still with the Bang & Olufsen foundation of quality design, sound performance, and craftsmanship:

“It’s refreshing to see a brand like Bang & Olufsen go back to the core of why they do what they do. For all the craft, design and tech knowledge they have, they never lose sight of what it’s for – making beautiful music in everyday life.”

B&O PLAY has a distinctly different audience (and price point) than its sister brand Bang & Olufsen and wants to engage with young, urban professionals. Bringing true hi-fi experience into the highly competitive market of modern music listening.

“A 90 year veteran in the field of goosebump-creation, dramatizing and saluting what music can do. What more can you ask of a client?” Johan Dahlqvist, Executive Creative Director at B-Reel Stockholm.

For more information, please contact:

James Jenkins, Chief Operating Officer, B-Reel Europe, james.jenkins@b-reel.com, +46-76 545 48 58

About B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary product aimed at design-conscious urbanites with an active lifestyle. The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.