B&O PLAY amplifies anywhere in new global product launch

With the launch of the Beoplay P2 wireless speaker, B-Reel makes use of the product’s ultra portable features, and lets you discover new places and how they blend with music. Beoplay P2 is an ultra portable Bluetooth speaker with rich sound. It’s an inherently spontaneous companion, letting you swiftly add music when you’re on the go.

“Beoplay P2 is there, fusing with its surroundings. It doesn’t just change your mindset, it changes the moment”, says Jens Jermiin, B&O PLAY Global Marketing Director.

The global launch campaign created in collaboration with B-Reel explores music in different situations and places through the speaker’s inimitable combination of big sound and advanced features in a small design, showing how it can amplify anything, anywhere.

“We want to highlight all the inherent traits of the speaker. But we also want to inspire people to create and comment with music”, says Viktor Arve, Art Director at B-Reel.

With historical credentials of making the world’s best audio equipment, B&O PLAY provides a new generation of listeners with products that are easy to integrate in daily life, but still with the Bang & Olufsen foundation of quality design, sound performance, and craftsmanship.B&O PLAY has a distinctly different audience (and price point) than its mother brand Bang & Olufsen and wants to engage with a broad group of people by bringing true hi-fi experience into the highly competitive market of modern music listening.

Website: https://www.beoplay.com/landingpages/beoplayp2/
Launch film: https://youtu.be/_inYJVO_WPI
Images: Images: https://www.flickr.com/photos/beoplay/