Net Departo Toshi AB Invest in Babyshop.com

Fast growing Babyshop.com secure extra capital for further expansion and growth. After the stock purchase, Net Departo holds 12,5% of the shares in Babyshop. This is the 7th e-commerce investment that Net Departo performs.

Net Departo Toshi AB acquire 12,5% of the shares in Babyshop.com and add more capital to accelerate the already fast growth in Babyshop.com. With the new capital it becomes possible for Babyshop.com to increase its growth in new markets outside Sweden in an even higher pace.

– We are excited to have Net Departo as new investor, they have a broad expertise in e-commerce, logistics and a good experience in building companies. They will help us together with Verdane Capital Advisors to achieve our vision of becoming the category leader within baby clothes and products in Europe, says Magnus Fredin, CEO at Babyshop.com

Fast growth outside Sweden is the goal.

– Babyshop.com has shown a long and steady growth since its starts in 2006. This track record together with the recent results from Babyshop´s launches in new markets makes this a very attractive investment case, but the main reason for investing in Babyshop.com is the strong management team that we have known and followed for the last 5 years. We believe Magnus, Linn and Marcus are just getting started, says Anders Andersen, MD at Net Departo. 

In March 2013 Verdane VII invested into Babyshop.com and will take part of the new issue of stocks and continue to be an important support for Babyshops growth ambitions.

Net Departo, Stockholm 17 december 2013

For more info about Babyshop.com contact Magnus Fredin, CEO, tel +46 (0) 76 526 00 27

For more info about Net Departo contact Anders Andersen, MD, tel +45 31651529

About Babyshop.com

Babyshop.com was founded 2006 and is today the largest online retailer in the Nordics for children clothing in the age between 0-10 years. With a broad assortment of high quality children and maternity clothing, kids shoes and strollers, Babyshop.com is aiming to become the leading store for children fashion in Europe. All products are in stock and to provide the best possible customer service all orders are sent within 24 hours. For more information visit www.babyshop.com

About Net Departo

The Net Departo Group invest in Nordic ecommerce companies and has holdings in the following Nordic ecommerce companies: Outnorth AB (outnorth.se), Retevo AB (roligaprylar.se), RunForest ApS (runforest.dk), Babyshop Sthlm AB (babyshop.com), MatHem i Sverige AB (mathem.se), Sportamore AB (Publ) (sportamore.se), BZT Fashion AB (boozt.se). For more information visit www.netdeparto.com

About Verdane Capital Advisors

Verdane Capital Advisors has over 25 years experience in the venture capital and private equity market as advisor to Verdane Capital funds. The funds act as liquidity providers for owners of unlisted assets, primarily by acquiring portfolios of unlisted companies, but Verdane Capital funds also selectively invest directly in medium-sized individual companies. The committed capital in the funds advised stands at approximately €650m, with a total of approximately 100 holdings in five different funds. Verdane Capital Advisors has 21 professionals in offices in Helsinki, Oslo and Stockholm. Example investments include BytHjul, Boozt, Mathem, Resman, Wireless Maingate and MJP Marine Jet Power. Examples of earlier investments are Aquagen, Coding Technologies, Chipcon, DIBS, Nacre, Opera Software and Reslink. For more information please visit www.verdanecapital.com