BTS Group AB lanserar web-baserade affärsturningar i USA (nyhet på engelska)

BTS Group AB Launches First U.S., Online-based

Business Tournaments

Stockholm, Sweden and Stamford, CT, USA - BTS Group AB, the world leader in customized business simulations and discovery-based learning solutions, today announced the launch of BTS Tournaments in the U.S. BTS Tournaments integrate BTS-owned, Finland-based, Business Game Factory (BGF), the world leader in web-based business simulation tournaments, with BTS's development and distribution expertise. Now U.S.-based organizations can participate in these acclaimed business tournaments, which provide remotely-accessed (or virtual) 10-week competitions between 5-person teams from different companies.

"BTS Tournaments is truly a unique offering in the e-learning/virtual learning space. We have been successfully offering this in Europe and other parts of the world for several years. Our upgraded platform and new tournament portal will make this a valued offering by our clients and companies seeking high impact, cost effective learning in a tough economy" said Henrik Ekelund, President and CEO BTS Group AB. "This product is just one of a suite of highly innovative interactive tools and custom built solutions. We expect this to be a continuing trend for the coming year into which our investment will reap benefits for customers."

Generating high levels of excitement, these open tournaments provide a flexible yet powerful way for companies to give managers an integrated application of business skills in time-sensitive, competitive environments. The first U.S. tournament heat will commence in April.

Like BTS custom simulations, BTS Tournaments emphasize an engaging and effective way for managers to build business acumen including: strategic & systems thinking, financial acumen, customer focus, market and competition savvy. The program is also a powerful team building experience. BTS Tournaments boasts many years of success in "serious business games." Throughout its 12- year history, BGF has served more than 30,000 participants from nearly 100 countries. Participants come from dozens of companies such as Accenture, AstraZeneca, Eriksson, Nokia, and Novartis, and give the experience extremely positive reviews - 98% of participants would recommend the BTS tournament experience to others.

In a challenging economic environment, learning and development organizations are increasingly turning to BTS for new solutions that provide the high engagement and impact of discovery learning for both business acumen and strategic execution. BTS will offer three types of tournaments to meet a variety of client needs:

• Global Tournaments: open tournaments for teams from a variety of companies, industries and geographies globally to enhance business acumen, strengthen execution skills and build teamwork
• Custom Tournaments: client-specific tournaments customized to solutions for clients with distributed and global workforces who need to align the organization to their strategy and enhance business acumen of business units, departments or high-potential leader groups
• Sponsored Tournaments: custom and/or best practice industry tournaments for companies, organizations and associations that need to build brands, strengthen networks and align to shared goals

The new BTS Tournaments website can be viewed by visiting www.btstournaments.com. The new state-of-the-art BTS tournament simulation platform will be launched in April and incorporates feedback from hundreds of teams who have participated in the competitions. The new tournament will provide more intense competitions to participating teams and the companies that sponsor them.

For more information, please contact;

Thomas Ahlerup

Senior Vice President

Investor and Corporate Communications

BTS Group AB

Phone +46-8-5870 7002

Mobile +46-76 800 5755

E-mail thomas.ahlerup@bts.com

About BTS Group AB

BTS partners with leading companies to accelerate change and improve business results. BTS is the world leader incustomized business simulations and discovery-based learning solutions that enable leading corporations to grow and become successful through change and improvement processes. BTS adds value to its clients through three practice areas: Strategic Alignment& Business Acumen, Leadership& Management,and Sales.BTS also hasstrong capabilities in Operational Excellence & Project Management and offer an innovative Engage for Change process.

BTS has more than 250 highly talented employees serving more than 450 clients including 40 of the US Fortune 100 companies and 25 of the Global Fortune 100 largest corporations in the world. In 2007 BTS recorded revenues of SEK 523 millions. Recent selected BTS clients include Accenture, Ericsson, Kimberly-Clark, Nokia, Sony, Toyota, Unilever and Xerox. BTS serves its clients from Stockholm, Helsinki, Oslo, London, Madrid, Bilbao, Brussels, Johannesburg, Singapore, Beijing, Sydney, Melbourne, Mexico City, San Francisco, Philadelphia, Stamford, New York, Chicago and Scottsdale.

BTS is a public company listed on the Swedish Stock Exchange and trades under the symbol BTS B.

For more information please visit www.bts.com.