Press release -
Bulls Licensing announces prestige Beatles deal with Efva Attling jewelry
Bulls Licensing and Apple Corps Ltd are proud to announce the collaboration between The Beatles and Efva Attling jewelry.
Efva Attling releases a new collection of jewelry based on selected titles from The Beatles.The collection comes in silver and gold with sparkling stones from Herkimer, and have pieces both for men and women.
”Seeing Efva’s beautiful collection come together has been truly magical,”says Gustav Melin, Global Licensing Director at Bulls Licensing. “Efva’s timeless pieces perfectly captures the beauty of The Beatles”.
About her collection, Efva Attling says; ”In my teens I made a trip to London with my school class. One night I sneaked out to the club, Speakeasy. When George Harrison passed me in the club I said “Hej” in Swedish as if I knew him. I mean, my room back home was papered with his face. George was my Beatle. Today when I sit in my office and look at a photograph of Harrison that I recently bought, I get inspired by George standing on a balcony with a double rainbow behind him... While his guitar gently weeps… Last year at Stella McCartney’s Green Carpet collection show I had some words with Sir Paul McCartney. I said I was working on a jewelry collection based on The Beatles song titles. He answered: Nice! For me that was a big moment.”
The collection will be sold from 20th of November 2015 at Efva Attling Concept Stores and at selected retailers in Sweden, Norway, Finland, UK and the US.
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- Art, Culture, Entertainment
About Bulls Licensing
Bulls Licensing is the Nordic agent on behalf of Apple Corps Ltd and The Beatles.
Bulls Licensing is a part of Bulls Press, a family-owned company established in 1929. Since then Bulls has represented some of the most well-known and loved brands for licensing, syndication and publishing. With headquarters in Stockholm, local offices in ten countries, a worldwide agency network and over 600 active licensees including Uniqlo, H&M, Finnair and Samsung, Bulls Licensing offers a Nordic focus with international flair.
About Apple Corps Ltd
Apple Corps Ltd is a multimedia corporation founded in London in January 1968 by the members of The Beatles. Apple Corps Ltd controls the rights to The Beatles brand including music and image rights.
About Efva Attling
Efva Attling has lived a multitude of incredible lives before returning to her original passion of jewelry making. Quite the star in her native Stockholm, Efva is recognized for her work as a model, her music, and her magazine industry stint. Efva made her first piece of jewelry when she was eleven years old. At the age of sixteen she was a pupil of one of Sweden’s greatest silversmiths, Bengt Liljedahl. Eileen Ford spotted Efva at the age of seventeen and a twelve-year modeling career began. Having music in her family and in her heart Efva next started a band in 1981 called the X Models. The band had a hit ballad ”Two of us” in the 1980’s that Efva composed.
In 1996 Efva returned to where she once started, working with silver, gold and precious stones. Efva Attling opened her own workshop in February 1999 in the southern part of central Stockholm. This was the first jewelry shop that she owned and designed. Today the company has eight Efva Attling stores (one in NYC’s Meatpacking District). 103 retailers
in Sweden and 81 across the rest of the globe. Discover the beauty and thought behind Efva Attling at efvaattling.com
