Apr 23, 2012 10:04 CEST Leading online analytics agency Burt shares key insights at Gulltaggen in Oslo
BURT LAUNCHING IN NORWAYFeb 02, 2012 11:45 CET
Burt, the online advertising software developer, has after receiving a substantial investment from Swedish investment company, Industrifonden successfully started off the planned international expansion by signing a deal with among others Norwegian Nettavisen and Finn.no.
Burt was established in Sweden in 2009 and the international expansion will see Burt opening offices across new markets, starting off with a strong launch in Norway. The Norwegian market is one of the world’s most advanced markets for online brand advertising, with industry organization INMA successfully pushing for increased quality and adoption of online media as a viable alternative to print and TV. Publishers like Nettavisen and Finn.no are strong leaders in the Norwegian market and are adopting Burt’s analytics platform in order to further improve.
The Burt analytics platform transforms the Internet into a powerful advertising channel by helping media owners better understand and raise the quality of their advertising product, and help advertisers to understand and maximize the value of a superior ad environment.
“Just as our clients, we at Nettavisen strive to deliver higher quality of online content, and with Burt as a partner we believe we are a huge step ahead in doing so. Their analytics platform has a potential to contribute with crucial insights into how our media environment really works and enable us to further improve our advertising business models based on actual online consumer habits," says Ole Morten Hauge, Product and Marketing Manager at Nettavisen.
“The Norwegian publishers demonstrate great innovation when it comes to digital advertisement. Working directly with some of them already, we get the opportunity to even work closely with INMA, a unique association where publishers and advertisers are working together to - just as us - make the Internet a great experience and profitable media." says Daniel Alman, Nordic Business Development Manager at Burt.
In addition to the Burt launch in Norway, CEO Gustav von Sydow has also been featured as a guest speaker at the INMA annual conference on January 30 in Oslo, Norway. In his talk he presented how both advertisers and online publishers can win big by moving away from an obsessive optimization technology, cookies and clicks, and instead focus on understanding the audience and deliver a better experience to capture their attention.
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