WHY DISPLAY ADVERTISING IS FAR FROM RUBBISH

Leading online analytics agency Burt shares key insights at Gulltaggen in Oslo

Just in January the Norwegian market has seen Display Ads turnover increase 15% compared to the same month 2011. At the same time comeScore reports that a third of all served ads are still unseen. By adopting Burt technology the Norwegian publishers are going to be able to offer advertisers ad impressions with guaranteed visibility. Burt, the online analytics company with a unique understanding for creative advertising, branding and the publishing business is growing strong in Norway and has signed five new contracts just this year. 

At Gulltaggen Burt will be holding a seminar discussing the issues of the future of online advertising and the terms under which the ad trading conditions are to be defined. 

“Direct response advertising really found its way online while branding campaigns have not quite followed the same path. Most of display ads are unfortunately still insufficient in terms of delivering a brand message, however they do have the potential of doing so.” Gustav von Sydow, CEO and co-founder at Burt. 

The accelerating shift of users from traditional media towards online requires the publishers and advertisers to adapt. In order for brand advertising to be able to embrace online media and replace traditional channels such as TV, print and radio, a reliable performance validation is necessary. The possibility to be able to track how long, how many and where on the screen the ads are changes the game plan for publishers and advertisers. In his talk, Gustav von Sydow, will take up the opportunities arising with the continued shift in audience, proving display advertising is far from rubbish. Gustav will offer answers on the advantages of selling guaranteed quality time of validated audiences, and the implications that this has for the media environment.  

The last couple of months Burt has been successfully expanding to Norway signing deals with the majority of the Norwegian publishing market. Nettavisen, Finn.no and Edda Media are already actively using Burt analytics tools, and now another four crucial publishers have joined the team: TV2 Norge, Sol.no, Aller Internett and Dagbladet.

"The last months have been really successful, resulting in signing a major share of the Norwegian market. It is a great opportunity to be able to work with a number of influential stakeholders that hold an opportunity to once and for all change the business of online advertising for an entire market," Daniel Alman, Nordic Business Developer at Burt.

(Attached as PDF a Norwegian version of the press release.)

For more information contact:

Vanja Bajc, PR & Marketing Manager, Burt

Email: vanja@burtcorp.com | Cell +46 768 97 32 86

About Gulltaggen (www.gulltaggen.no)

Gulltaggen was founded in 1998, first and foremost to stimulate and reward the heroes in digital creativity.  Today, Gulltaggen is the largest event in Norway and the Nordic countries within digital marketing, communication, innovation, leadership and creativity. It has by far become the best arena for sharing competence, knowledge and networking.