Joakim Lind to speak on the Millennium trilogy’s impact at marketing conference in Biarritz

Integrated City Marketing – Everyone in the city sells the City is the theme of the conference where representatives from Europe’s major cities will meet in Biarritz, France on 14-17 November.

At the conference, Joakim Lind will talk about how the media image of Sweden and Stockholm has been developed by the stories from Stieg Larsson and Millennium. Joakim will also talk about the economic values and impacts the Millennium trilogy provides and has given to the Stockholm region.

About the Conference and the organiser:
"The conference explores the central idea that cities are effectively sold by a number of identifiable groups or clusters including, and beyond, the leisure and hospitality industry. Film and TV, politicians, industry and innovation, residents, students and academia, celebrities, expats, the creative industries and key events all play a part in forming the city brand and the international reputation of the city."

"European Cities Marketing improves the competitiveness and performance of the leading cities in Europe by providing a platform for convention, leisure and city marketing professionals to exchange knowledge, best practice and widen their network to perform even better. European Cities Marketing is promoting and linking the interests of more than 120 members from more than 100 major cities in 32 countries."