Happy holidays!

Here are some fun facts to take with you into the new year:

- Thanks to new features such as stories, shoppable photos and explore pages, Instagramdoubled it's user base in two years. In the end of september 2017 they reported having 800 million monthly active users and 500 million daily. (source)

- Photos on Instagram that is showing faces get 38% more Likes than photos not showing faces. (source)

- 80% of retail professionals indicate that email marketing is their greatest driver of customer retention. Social media comes next, according to 44% of those same professionals. (source)

- 81% of millennials check Twitter at least once per day. (source)

- As of June 30, 2017, there are 2.01 billion monthly active users on Facebook. (source)

- Facebook Messenger has over 1.2 billion monthly active users. (source)

- In 2018, 80% of consumers will view email on their smartphone. In other words: think mobile-friendly! (source)

- Facebook is the leader when it comes to total number of users, followed by Youtube, Instagram and Twitter, in that order. (source)

- If you haven't already, it's time to focus on video. Reports show that consumers preferably watch videos from brands they support, rather than receive email newsletters or social media images. (source)