What story is your professional reputation bringing to the world?

Storytelling is probably one of the most underestimated business strategies - ever. One challenge for consultants and entrepreneurs is to communicate their value in an effective way and - facts only go so far. Most people care most about the things that touch, move and inspire them. They make decisions based on emotion, and then look for the facts that support these decisions. 

This is why potential - your next big thing is so crucial, it talks to emotions, catches our attention and arises curiosity. According to research that I have presented earlier potential makes much greater impact than experience and historical facts.

Your professional reputation is your story and no data based test in the world can ever replace that. When you know what story your professional reputation represents to your clients and colleagues, you can also start do develop it further. What story do you want your professional reputation to tell in six months time, a year and what do you actually have to do?

It is not enough to tell a good story, you have to be one. But it is not enough to be a good story, you have to be able to tell it.