World's Largest Digital Festival Dreamhack Partners with Eventbrite to Bring Event to London

July 6, Stockholm, Sweden – DreamHack, the world's largest computer festival and meeting place for gamers, fans and eSports enthusiasts, is coming to London’s Copper Box Arena for the first time this September. The UK is the seventh country the – originally Swedish – festival is expanding into, after attracting over 104,000 visitors and more than 15 million unique viewers via live stream to its events in 2014. Tickets for DreamHack London are available on Eventbrite now at http://dreamhacklondon.eventbrite.co.uk

One of the highlight features of DreamHack London will be the first British stop of DreamHack Open, a premiere eSports tour featuring seven live LAN stops across Europe, open to both amateur and professional players. Launched in 2012, DreamHack Open has featured StarCraft II since 2012 and will additionally feature Counter Strike: Global Offensive as the second official title in 2015. For the first London event, gamers are competing for a prize pool of $40,000.

DreamHack has partnered with Eventbrite, the global marketplace for live experiences, which will exclusively handle ticket sales for the London event and help British gamers find DreamHack via Eventbrite’s event discovery pages and apps for iOS and Android.

“DreamHack’s expansion beyond Swedish borders can’t be done without strong partners with knowledge about our audience and fans. With a global community translating to local events, the collaboration between DreamHack and Eventbrite could therefore not be any more fitting. Together we can now offer the World’s best eSports shows to an even bigger audience” says Marcus Lindmark, CEO of DreamHack AB.

“Gaming is one of the strongest growing event categories on Eventbrite”, says Limvirak Chea, Eventbrite’s VP of business development in EMEA. “We help bring the gaming community together at many of the largest gaming and esports events worldwide, and we know from talking to gamers around the world that they want more events, more often, and in more places. Which is why we are happy to help bring yet another high quality event to the British gaming community.”

ABOUT DREAMHACK DreamHack is the world's largest computer festival. DreamHack's core, and origin is the LAN party, with the two major festivals DreamHack Summer in June and DreamHack Winter in November. The events are a platform for eSport, knowledge and creative competitions, music acts, lectures by game developers, Internet & game culture, cosplay, the fair DreamExpo and much much more. DreamHack is also a production company with a focus on gaming, esports, music and arena productions for both traditional TV and the Internet. During 2014 DreamHack had 104,000 visitors to its events and more than 15 million unique viewers who followed the live broadcast online. More information is available on www.dreamhacklondon.co.uk/

ABOUT EVENTBRITE Eventbrite is the global marketplace for live experiences that allows people to find and create events. Since 2006, the self-service platform has helped event organisers of all kinds to sell more tickets through robust technology and promotional tools, totalling over £2.2 billion in gross ticket sales (as of July 1, 2015). In addition to providing technology for organisers, Eventbrite has become the destination for consumers looking to discover a variety of live experiences from small photography and yoga classes to large concerts and festivals with tens of thousands of attendees. More than 200 million tickets have been processed on the platform, and in 2014 alone, Eventbrite processed nearly £1 billion in gross ticket sales for attendees in more than 180 countries. Eventbrite has eight offices around the world, including its European headquarters in London, and is headquartered in San Francisco, California. Investors include Sequoia Capital, Tiger Global and T. Rowe Price. Learn more at www.eventbrite.co.uk.

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MORE INFORMATION
Acting Press officer
Pontus Rundqvist
+46 732017479
pontus.rundqvist@dreamhack.se

Press officer
Fredrik Nyström
+46 76 800 1336
fredrik.nystrom@dreamhack.se

IMAGES

NOTE: EACH PHOTO NEED TO BE ACCOMPANIED BY A “BY:” LINE. SEE EACH PHOTO BELOW FOR THE RIGHT NAME:

DreamHack London Media 1 - By: Abraham Engelmark

DreamHack London Media 2 - By: Jennika Ojala

DreamHack London Media 3 - By: Rikard Söderberg