Caliente goes to Hong Kong

The participation of Caliente at NOPA (Natural Organic Products Asia) in September this year turned out to be quite a success. And has resulted in the signing of an export and distribution contract with HugHug AB.

– We have gotten positive feedback from potential customers says founder Hanyu Yang. And with no other similar products on that market, we have a very good feeling about the launch!

She leads HugHug AB – a Swedish based innovative trading company performing commercial activities between Scandinavia and Asia, and with a special focus on brands that are organic, environmentally friendly and sustainable.

Caliente Beverages, the drink start-up from Malmö, has the vision is to make it easier to choose non-alcoholic. They do it by replacing the alcohol with extracted chili heat, imitating the taste and somewhat also the feeling you get from alcoholic drinks. Obviously doing it the “Swedish way”, with full transparency and quality in every step. This has resulted in Caliente – an organic still drink for grown-ups, which comes in four exciting flavors and two heat levels.

After having received much interest from East Asian importers, Caliente’s founder Thomas Adner is very pleased to have finally found a trustworthy partner with much on-the-ground and cultural experience.

– Hong Kong is one of those urban hubs where people easily take on new food and drink trends from around the world. And with no other similar products on that market, we have a very good feeling about the launch!

The first Caliente bottles will be on the shelves of premium bars, restaurants and cafes in Hong Kong early 2018.

For general press enquiries, please get in touch with Erika Ollén, Marketerika@drinkcaliente.com

For queries regarding opportunities in Hong Kong, please get in touch with Director Hanyu Yang: hanyu.yang@hughug.se / +46(0)739 36 56 61