Press release -

Caliente now in the UK, starting with Tom Kerridge’s The Hand and Flowers

With a mission to make it easier to choose non-alcoholic, the award-winning Swedish company has started their soft launch in the UK. The first bottles are already on the menu at Tom Kerridge’s The Hand and Flowers, the only pub in the UK with two Michelin stars.

- Tom Kerridge, one of the country’s leading chefs has been a proponent of healthier eating and drinking in recent years, particularly with his Dopamine Diet, and having our drinks at one of his restaurants has great symbolic value. But it’s also a feather in the hat for Caliente, as it’s a drink to be paired with food - this is very exciting! Says Caliente’s founder, Thomas Adner.

The trend for drinks free of alcohol continues unabated throughout the world, especially amongst millennials. In the UK, more than a quarter of the 16- to 24-year-olds choose not to drink alcohol at all. Meanwhile, they look for options that don’t compromise on taste, nature or health. Caliente’s take to replace the taste and to some extent feeling of alcohol, is to add extracted chili heat, capsaicin. And given the success since the launch in 2015, Caliente definitely fills a gap in the market.

Their UK partner is Source 360 – purveyors of premium food and drinks for the UK restaurant, bar and retail trades. The founder James Brown first tried Caliente at the At Six hotel in Stockholm, and was hooked right away.

- Caliente is the perfect choice for those looking for a sophisticated alternative to alcohol, and there is nothing like it in the UK. We are very proud to be promoting the product over here. Moreover, Totally Swedish is our first retail partner for Caliente, with two London shops in Barnes and Marylebone, as well as online sales at totallyswedish.com.

Meet Caliente’s founder at the Mindful Drinking festival, Spitalfields 28 July 2018

Thomas will be present during this alcohol free festival; do come by to try Caliente and for a chat! Info at mindfuldrinkingfestival.com

Related links

Topics

  • Gastronomy

Categories

  • organic
  • drink
  • chili
  • award
  • beverage
  • non-alcoholic
  • startup

We want to make it easier to choose non-alcoholic.

And realized that the same stuff that makes chilies hot – capsaicin – doesn’t just have the same lingering taste as alcohol. It also floods your brain with endorphins, for a natural high. Carefully crafted in Sweden from organic ingredients, Caliente is the ultimate choice when you’re after a complex and not too sweet drink that’s low on sugar.

Since the launch 2015, Caliente has won some amazing awards and got fantastic reviews!

Contacts

Erika Ollén

Press contact Head of Marketing PR & Marknadsföring +46 (0)763 17 26 28

Thomas Adner

Press contact Grundare +4670 510 90 21