Pressmeddelande -
Ewa i Walla at Mercedes Benz Fashion Week Stockholm SS2011
Dawn in the garden
The only sound is from chirping birds. A thin morning fog is hesitating over the meadows. Shimmering dew is covering the roses in the flower bed and reflects the pale shades of the sky when the first beams of the sun is working its way over the horizon.
In the summer of 2011, we pay an early morning visit to the mayoress in her apple garden. She is beautiful and romantic in light organdy, shimmering silk skirts and French laces. The early hour’s coolness is forcing her to put her knitted shawl over her shoulders when we are invited to breakfast in her lilac bower. She has her little parasol to protect her face from the rising sun and tells us eagerly about all the gossip from the little village.
A walking bum suddenly interrupts the breakfast. In dirty pants and a patched, old linen shirt he stands at the gate and kindly asks if there is any work he can perform at the country estate during the day. The mayoress inspects the bum from top to toe, looking over his unwashed clothes and rough boots. But she also sees the honesty in this vagabond’s eyes and tells him to go to the back of the house to her maid.
The bum does as he is told and gets some breakfast from the maid. She sniffs at this sunburned, rough worker in his patched clothes and broken boots. To mark her position she straightens herself up and strokes her pale lilac linen dress with her hands, corrects the checked apron and tightens the cardigan. He will certainly not get any ideas about who the boss is around here!
This is the time for romance!
The summer of 2011 is the time of romance! Ewa i Walla lets it blossom with light organdy, French laces, cool voile and shimmering silk in several layers! This country romantic style also includes soft linen, checked cotton and thin knitted garments. Two special fabrics for this season is a lovely energetic patch and a beautiful over dyed cotton rose.
The colors remind you a lot of the sky at dawn. Shimmering, pale shades with elements of lilac. There is lightness to this season’s collection that will appeal to everyone and makes it really easy to mix and match. Cool printed T-shirts, short and long skirts, romantic rose embroideries, beautiful silk jackets – just to mention a few!
Ämnen
- Livsstil, mode, fritid
Kategorier
- ewa i walla
Ewa i Walla herself, designer and owner, is inspired by Swedish farming, 1800th century and haute couture. She creates unique collections where the bearer’s sensuality and personal expression is in focus. Several layers, combinations of unexpected materials, original prints and embroidered details have become her attribute. Recurring materials is amongst others, linen, cotton, silk, jersey and canvas. Ewa i Walla herself is a very charismatic and colorful woman. She is inspired by history, future and other cultures. She has also been an artist and a potter.
The brand has got a lot of attention all over Europe and will be found at around 300 retailers worldwide. Every year more and more people have discovered this strong, personal design brand.
For further information on Ewa i Walla, please contact:
E-mail: kristin@ewaiwalla.se
Phone: +46 270-28 70 00
www.ewaiwalla.se
