THE GINA TRICOT MINI SUCCESS CONTINUES WITH MARGAUX DIETZ AS THE FACE OF THE NEW COLLECTION

YouTube star, blogger and influencer – Margaux Dietz is the beloved supermom who shares what everyday life can be like from many angles: as a blogger and influencer, multi-tasking parent of a toddler and simply herself, the 28-year-old modern Stockholm girl, Margaux. This fall, she and her son, Arnold, will be featured in the season’s new Gina Tricot Mini Collection. Back-to-school favourites like cosy teddy jackets, sweatshirts and tops with inspiring statements, animal prints and matching BFF hats. The majority of the garments have been manufactured in more sustainable materials that can easily be matched in a Mommy-and-Me concept. The fashion chain is also continuing its collaboration with World Childhood Foundation, where 10% of the proceeds from a numberof specially-designed items will be donated to support their efforts to prevent children from becoming victims of violence and sexual abuse.

“We’re very excited about our collaboration with Margaux and we feel like she really reflects and represents our customers. She’s a beloved influencer and role model. And we certainly love her too! We adore her joy and energy, she’s also very down-to-earth and natural. All of the children’s clothing in the collection is unisex, so it’s wonderful being able to show how great the garments look on her son, Arnold, in this campaign,” says Karin Westas, Communication & Concept Director, Gina Tricot.

The campaign follows Margaux and Arnold, wearing a variety of outfits, during an action-packed day of carousel fun and lots of adventures at the Gröna Lund amusement park in Stockholm. And if you ask Arnold, the day ended perfectly too, with cosy sofa time reading stories in the evening.

“I’m very happy and incredibly grateful to be selected as the face for this campaign and new collection. It is a great honour for me and I still can’t quite believe it’s true! I must say that I really love all the great t-shirts in particular. They provide so many options for creating a matching look for the entire family. My son Arnold’s favourite is the trousers that look like jeans, yet feel soft and comfy like sweatpants. Now, he can finally wear his cool jeans and still be totally comfortable while playing,” says Margaux Dietz.

Gina Tricot Mini – Back To School Collection will be launched on 5 September 2019. Items can be purchased online and in selected stores.