Press release -
REAL STEVIA™ IN WEIGHT WATCHERS ICE CREAM
Weight Watchers has launched a new healthier ice cream in the UK market. Some of the sugar in the product has been substituted with stevia provided by The Real Stevia Company from Sweden, a leading provider of sustainably produced stevia
– There is now a growing demand for stevia as a sweetener in ice creams. In fact all ice creams to be launched in the coming year will include stevia, since it is an excellent option from both a health and taste perspective, says Scott Wilson, Brand Manager Weight Watchers at Ice Fresh Foods, a top distributor of frozen desserts and ice cream in the UK market.
The market for stevia has shown a rapid growth in the past years alongside the increased demand for sugar reduced food. At the same time consumers are less willing to buy food with artificial sweeteners. Stevia sales are expected to surpass the sales of the current leading artificial sweetener, aspartame, by 2017*.
– We will see an increased introduction of healthier products with stevia in 2015. Weight Watchers choosing Real Stevia™ in their new ice cream is proof that we have great tasting products, says Sophia Horn af Rantzien, Managing Director of The Real Stevia Company.
Weight Watchers “salted caramel ice cream” with Real Stevia™ is now available at Sainsbury and ASDA stores in the UK.
ABOUT STEVIA
The plant stevia originates from South America where the leaves have been traditionally used to sweeten the local tea. Stevia extract has been used as a sweetener in Japan for more than 40 years. In Europe, stevia extract was accepted as a sweetener by the European Union in 2011. Stevia has many advantages; it has zero calories and shows no impact on blood sugar levels. Stevia makes an excellent option for people suffering from diabetes as well as for those who are looking at decreasing their sugar intake.
For more information, please contact
Managing Director Sophia Horn af Rantzien
Telephone: +46 708 74 73 38
E-mail: sophia.horn@realstevia.com
* Mintel Research Jan 2014
Topics
- Business enterprise
Granular AB (publ) is a Swedish company founded in 2003, who produces and sells extracts of stevia to the global food industry.
The Real Stevia Company cooperates with smallholder farmers in Paraguay and other countries where the stevia plant grows, which enables control throughout the delivery chain.
The company strives for supplying a socially and environmentally sustainable product, which can contribute to raising the life quality of the farmers and at the same time meet the demands for quality and safety from the European food industry.
We help our customers develop attractive, well tasting and healthier products sweetened with stevia.
