They keep dropping in, these reports claiming that traffic to retailers from Facebook offer a low impact on sales. First it was Goldmans Sachs, then Forrester Resarch, and now Millward Brown. Based on reports from e-business professionals, they make the conclusion that Facebook will have little effect on the future of e-commerce.  

But here’s an example of how Facebook paid traffic can have big impact on e-commerce!

The leading Swedish online cosmetics retailer Beauty Planet describes in a recent case study published by Facebook how their campaigns generate new visitors of great quality and most importantly, a lot of sales.

Produced by Keybroker with Keybroker Social™, their campaigns have run from June 2010 to the present and have made it possible for Beauty Planet to reach a new customer base converting at rates as high as 3.5 percent.

“Facebook is an efficient channel because we’re able to target our ads to the people who convert at the highest rates. I get better return on my investment and at the same time we strengthen our brand value,” says the Beauty Planet CEO Björn Andres.

• Download the case study published by Facebook
• See more examples of successful Facebook campaigns
• Book a meeting or demo with Keybroker