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MFW with Redkens Global Fashion Ambassador Chiara Ferragni

Subtle style?

Not at Milan Fashion Week!

Bold statements and standout looks were the way to go – and Redken’s Global Fashion Ambassador Chiara Ferragni really brought it. Chiara looked amazing despite her jam-packed schedule, attending multiple shows every day and events at night. She also hosted the grand opening of Redken’s first ever Pop Up Blow Dry Salon, where fashionistas stopped by to choose from a menu of Pillow Proof Blow Dry looks! #redkenready #styleyourstory

BLOW DRY PERFECTION

A little rain didn’t stop Chiara from having an exciting start to Milan Fashion Week. HerPillow Proof Blow Dry stood the test of style as Chiara attended a full day of shows,including Gucci, Fay, and Alberta Ferretti. But the real fun came at night when Chiara hosted the grand opening of Redken’s first-ever Blow Dry Pop Up Salon, located in the fashionable Corso Como. She greeted fans and experienced a Pillow Proof Blow Dry Bar firsthand. Fashion-followers continued to stop by throughout Milan Fashion Week, choosing a Pillow Proof Blow Dry to complete their look!

HALF AND HALF

Chiara played the Queen of Hearts in a fun looking, sporting a graphic coat from MSGM and David Elfin dress. The look called for hair that was not too casual and not too formal. What to do? Something in-between. This half-up/half-down look is versatile and chic. It was then easily transformed for evening into a high messy bun for the Moschino show and dinner. Accessories addicts, take note of Chiara’s Moschino belt bag. “It’s so 90’s,” she says. “I love it!”

SIDE EYE

A deep side part and Old Hollywood waves are the height of glamour. This look framed Chiara’s face beautifully and paired well with her stunning Burberry outfit. The key to getting such chic waves? “It’s all about setting the hair,” says Jorge Joao, Redken Artist. “Be consistent in how you use the curling iron on each section of hair. Use iron shape 11 to give you the perfect amount of hold and shine.”

GOLD STANDARD

Stop the car. Hold the phone. Straight off the runway, Chiara’s Cavalli jacket makes one major statement (think Las Vegas meets Milan Fashion Week). This jaw-dropper had people stopping on the street to take a look. What to pair with such an impactful outfit? Minimal hair with just enough movement to stand up to this bold style.

FORGET ME KNOT

It’s been a hectic fashion week but with things winding down, Redken’s Global Fashion Ambassador decided to take a quick break and have some fun… at a carnival! The Forget Me Knot look from the Pillow Proof Blow Dry menu was perfect for an exciting night out.That’s a wrap, Milan. Next stop, Paris!

Be sure to look at the attached PDF to see how you can recreate Chiarias hairstyles step by step.

#REDKENREADY #STYLEYOURSTORY

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Ämnen

  • Skönhet

Kategorier

  • redken
  • the blonde salad
  • fashion week
  • hair styling

Kontakter

Anna-Karin Wikstrand

Presskontakt PR & Communications Manager L'Oréal Professionnel, Kérastase, Shu Uemura, Redken, Matrix, Pureology +46 76 536 5437

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