REDKEN for Ralph Lauren NYFW SS15

RALPH LAUREN
SPRING/SUMMER 2015

Hair by Guido, Redken Global Styling Director

Redken Global Styling Director Guido brought modern luxury to the Ralph Lauren runway once again, creating two classic, minimal looks to complement the designer’s collection. Using satinwear 02 prepping blow-dry lotion and fashion work 12 versatile hairspray, Guido created an elegant low ponytail and a beautiful, smooth blowout to bring to life the timeless, traditional lifestyle of Ralph Lauren.

"Ralph Lauren continues to tell the story of easy luxury on the runway. The hair is all about this beautiful, rich texture. I used satinwear 02 to achieve a lovely, smooth blowout, and then used fashion work 12 to clean up the hair line and smooth down any flyaways. Some of the girls have their hair back in an elegant, low ponytail, and some have their hair down, which is a nod to Ralph’s commitment to stay true to his brand rather than following the latest trends. These styles with rich, natural textures achieve a very classic, finished and modern feeling."

Guido, Redken Global Styling Director

Redken Products Used:
satinwear 02 prepping blow-dry lotion. Rek price SEK 295
fashion work 12 versatile hairspray. Rek price SEK 310

Create the Look:

1. Apply a nickel-sized amount of satinwear 02 prepping blow-dry lotion throughout damp hair.

2. Create a side part and then blow-dry hair smooth using a round brush for added volume.

3. Brush hair into a low ponytail, securing at the base of the head with a small elastic.

4. Take a small section of hair from the ponytail and wrap it around the elastic, securing with a small pin.

5. Finish with a mist of fashion work 12 versatile hairspray for a clean, polished look.

Instagram:
@RedkenSweden
#RedkenSweden
#Styleyourstory