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REDKEN for Sacai PFW SS15

SACAI
Spring/Summer 2015

Hair by Guido, Redken Global Styling Director

At Sacai’s Spring/Summer 2015 show in Paris, Redken Global Styling Director Guido created a boyish, youthful style using the indentation of a ponytail holder to add texture to an otherwise natural look. Guido washed the hair using Redken’s Diamond Oil Shampoo and Conditioner for healthy shine and lightly sprayed the hair with wind blown 05 for added airiness. After letting the hair air-dry, he created a low ponytail, removing the elastic after 20-30 minutes to reveal a unique form to the hair. Guido finished the playful look by tucking the hair behind the ears and leaving soft pieces around the face.

“I created a messy side part using my fingers to create a look that is a little bit boyish, using wind blown 05 to add texture to the hair. After letting it air-dry, I pulled the hair into a ponytail and let it set for about 30 minutes before removing the elastic, creating an interesting aspect to the hair’s natural texture. I let soft bits fall on the face to create a nice charm and pulled the hair back behind the ears to finish the youthful look.”

Guido, Redken Global Styling Director

Redken Products Used:
Diamond Oil Shampoo Rek price SEK 290
Diamond Oil Conditioner Rek price SEK 310
wind blown 05 dry finishing spray Rek price SEK 295

Create the Look:

1. Wash hair with Diamond Oil Shampoo and Conditioner, comb and let air-dry.

2. Create a messy side-part using fingers.

3. Apply wind blown 05 dry finishing spray for added texture.

4. Gather hair into a low ponytail and secure with elastic. Wait about 20-30 minutes, then remove elastic.

5. Finish with another spray of wind blown 05 dry finishing spray. Tuck hair behind ears.

Instagram:
@RedkenSweden
#RedkenSweden
#Styleyourstory

Photos by Lucas Flores Piran for Redken

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Anna-Karin Wikstrand

Presskontakt PR & Communications Manager L'Oréal Professionnel, Kérastase, Shu Uemura, Redken, Matrix, Pureology +46 76 536 5437