REDKEN for Sonia Rykiel PFW SS15

SONIA RYKIEL
Spring/Summer 2015

Hair by Guido, Redken Global Styling Director

Inspired by the effortless sexuality of the 60’s and 70’s eras, Redken Global Styling Director Guido used both subtle volume and texture to enhance the sensual side of the Sonia Rykiel woman for the Spring/Summer 2015 show in Paris. Applying Redken’s guts 10 to damp hair to slightly boost height at the crown, Guido finished with wind blown 05 dry finishing spray to create an undone ease reminiscent of prior decades.

“We have very sexy girls here with beautiful hair, all with an air of ease and sensuality. We used guts 10 first and roughly blow-dried the hair. I took a large barrel iron to bend the hair and created a bit of height in the crown, encouraging it to come forward with a slight lift. The new wind blown 05 gives the hair some texture so it does not feel too blow-dried – it sort of ages the hair. It is very sexy but very easy hair, with a few girls wearing a deeper side-part to create more of a beautiful French feel.”

Redken Products Used:
Pillow Proof Blow Dry express primer Rek price SEK 295
guts 10 root tageted volume spray foam. Rek price SEK 295
wind blown 05 dry finishing spray. Rek price SEK 295

1. Apply Pillow Proof Blow Dry express primer to damp hair, layering with guts 10 root targeted volume spray foam.

2. Blow-dry hair with a round brush, making sure the front pieces are smooth while also adding a bit of height toward the front of the head.

3. Select several random pieces of hair in front of the crown and curl using a 1-inch curling iron, keeping the hairs’ natural texture.

4. Create a messy part, or a very small side-part for a more side-swept look.

5. Apply wind blown 05 dry finishing spray all over hair for added texture.

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