LELO, the world’s leading designer brand of intimate lifestyle products, is proud to announce the worldwide release of TOR from March 1. Building on the success of best-selling Pleasure Object BO (winner of the AVN Novelty Expo’s “O Award” for Outstanding Powered Product), LELO has this time taken the design one step further. Due to customer demand, this new ring now boasts 6 unique stimulation modes, easily adjustable at a moment’s notice through an intuitive +/- button arrangement.

The result is to offer near-endless variation for couples when exploring new levels of intimacy – what better way to introduce the potential of vibrations to a partner?

“Command the sensations”
TOR is the latest innovation in LELO’s mission to expand the possibilities of the erotic lifestyle marketplace. Responsive, interactive and durable, the name itself comes from ancient Norse Mythology in a tribute to LELO’s Swedish roots. Meanwhile TOR’s functional design delivers an array of exciting experiences according to how he is worn – offering improved stimulation and stamina as and when desired. TOR goes on to deliver two hours of near-silent vibrations from a two-hour charge, while an intelligent microprocessor in the vibrating section responds at different speeds and intensities according to the selected mode. If that is not enough, TOR finally boasts the equivalent lifespan of around 10,000 disposable vibrating rings, making this latest Pleasure Object an investment of the best possible kind.

As with all motor-driven Pleasure Objects by LELO, TOR is fully lockable and includes a combined charger and storage unit to ensure discreet transportation at all times. He arrives in an elegant gift box complete with user manual and a full 1-year LELO warranty.

TOR is now available for 799 SEK / 79 EURO / 109 USD / 69 GBP at www.lelo.com, or in selected retail stores worldwide.

LELO is a Swedish sex life accessory label and the world’s leading designer brand for erotic lifestyle products. Our team creates the very finest pleasure objects for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO’s avant-garde approach and affordable mid to premium price range continues to attract those with a strong sexual integrity and keen eye for design. By imbuing the look, feel and function of our pleasure objects with sensual purpose, they stand as the most desirable accessories for individuals and couples alike. Co-founded in September 2003, LELO is headquartered in Stockholm, Sweden, and is
available on more than 40 international markets.

For Immediate Release
NOTE TO EDITORS: For press information on LELO, please send an email to pr@lelo.com or call the LELO office on +46 (0) 8 440 04 66.

More details can be found at www.lelo.com. To sell LELO products in your store or on your website, visit http://en.lelo.com/retailer/ and sign up as a retailer.

LELO is a Swedish sex life accessory label and the world’s leading designer brand for erotic lifestyle products. Our team creates the very finest pleasure objects for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO’s avant-garde approach and affordable mid to premium price range continues to attract those with a strong sexual integrity and keen eye for design. By imbuing the look, feel and function of our pleasure objects with sensual purpose, they stand as the most desirable accessories for individuals and couples alike. Co-founded in September 2003, LELO is headquartered in Stockholm, Sweden, and is
available on more than 40 international markets.