LELO Launches Their First Ever Gentleman's G-Spot Massager

Stockholm, Sweden: LELO, the world's leading designer brand in erotic lifestyle products, has launched a brand new rand new gentleman's rechargeable massager available from 15 September, 2009. BILLY arrives as the latest elegant and innovative addition to the new LELO HOMME range, exclusive pleasure objects designed for men who take their pleasure in style.

Demand has long been growing for LELO to produce a stylish G-spot massager made exclusively for men. The success of LELO LIV with male users, even though this was not the original purpose, has revealed this to be the case through the many blog entries and reviews appearing online. Now LELO has altered this design to create a vibrator that concentrates specifically on the male pleasure point - the prostate. It is here that the body's sensitivity to touch and vibration allow BILLY to deliver more intense sensations to his user, whether these are enjoyed individually or with a partner.

Benefiting from an ergonomic design tailored precisely to the male form, with a security ring around his base, BILLY delivers sustained control through five differing stimulation modes. Such versatility achieves breathtaking results, where vibrations may be kept mild during arousal, before increasing to the levels that excite his user most.

BILLY is made with entirely body-safe materials (FDA-approved and phthalate-free PC-ABS/ silicone) and delivers up to 4 hours of near-silent vibrations after just a 2-hour charge. Speed and intensity are easily controllable via an intuitive interface dial, while all functions are fully lockable to ensure discreet transportation at all times. Additionally, BILLY comes presented in an elegant gift box and luxury satin pouch for appropriate storage, complete with charger, user manual and a full 1-year LELO warranty.

BILLY will be available to buy online at www.lelo.com from 15 September onwards.

For additional information please contact:

Miroslav Slavic

LELO | CEO

M: +46 (0)70 865 33 00

T: +46 (0)8 440 04 66

E: miroslav.slavic@lelo.com

LELO is a Swedish sex life accessory label and the world's leading designer brand for erotic lifestyle products. Our team creates the very finest pleasure objects for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO's avant-garde approach and affordable mid to premium price range continues to attract those with a strong sexual integrity and keen eye for design. By imbuing the look, feel and function of our pleasure objects with sensual purpose, they stand as the most desirable accessories for individuals and couples alike.

Co-founded in September 2003, LELO is headquartered in Stockholm, Sweden, and is available on more than 40 international markets.