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Welcome Nina Dobrev

Press release -

Welcome Nina Dobrev

Les Mills and Reebok are proud to welcome Nina Dobrev to the tribe.

Since its foundation, Les Mills has been at the forefront of group fitness. Our mission: create a fitter planet. And Reebok’s commitment to encouraging people to work out together remains part of the brand’s DNA. As a fitness enthusiast who most enjoys working out with friends, Nina Dobrev is the perfect partner to join with Reebok + Les Mills to hero the powerful motivational effects of group fitness.

Nina has a background as former athlete. She describes how getting into competitive gymnastics as a young girl taught her how to work hard. “I started gymnastics relatively late, so I had a disadvantage going into it,” she says. “The fact that everyone else was so much better than me made me work 95 times harder.” This dedication to physical activity is something that is now well ingrained, she says.

Nina is a fan of LES MILLS GRIT, a scientifically backed and tested high-intensity interval training (HIIT) workout that delivers results in a short, 30 minute format that is perfect for her busy lifestyle.“The intervals and moves are put together to challenge you to your max, so you really have to push yourself,” she explains. “You have to push past what you think you can do, and just go for it. The accomplishment is deeper and more empowering because of the mental aspect, and you know how good it is for your body!”

Nina believes this is where exercising alongside others comes in. “Your tribe totally keeps you motivated,” she says. “Working out with your friends also gives you a little competitive drive. It’s fun to be challenged by others and even watch them succeed.”

Topics


LESMILLS

For a fitter planet.

Contacts

Lena Holmberg

Lena Holmberg

Press contact CEO Les Mills Nordic 08-55609682

For a fitter planet

Les Mills is the global leader in group fitness and creator of 20 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BODYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.

The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses.
Today, Les Mills workouts are delivered by 140,000 certified instructors in 21,000 clubs across 100 countries and are available as live, livestream, virtual and immersive classes, as well as via the LES MILLS+ streaming platform.

LES MILLS NORDIC
Biblioteksgatan 29
11435 Stockholm
Sverige