Mindfulness From your iPhone?

Our portable electronic devices are more often than not sources of distraction in our lives. The Mindfulness App, a new application available for the iPhone^®, iPad^® and iPod^® Touch, flips that on its head, turning these devices into tools to bring greater mindfulness and ease into busy lives.

The Mindfulness App, available online at the Apple^® App Store^℠, is a tool for reducing stress, increasing your presence and awareness, and getting more out of life. It provides guided meditations ranging in length from three to 30 minutes, mindfulness notices that can help increase your awareness of the present moment, and statistics allowing you to track your meditation practice over time. You can also choose to sit in silence, with bells ringing periodically, and design your own meditation that lasts for as long as you want.

The application is well-suited for both beginners as well as more experienced mindfulness practitioners. Its mobile platforms make it possible to do mindfulness exercises anytime, anywhere… on the bus, in the train, in line at the supermarket, or in the waiting room of a doctor's office.

As Popular As Angry Birds

The Mindfulness App was developed by long-time meditation and yoga teachers Martin Wikfalk and Magnus Fridh, in conjunction with the digital agency Dohi Sweden AB. In Sweden, where the app was first released, it was the fourth most popular iPhone app earlier this year, coming between two versions of the well-known Angry Birds game.

"The Mindfulness App combines modern technology with ancient wisdom in a creative way," says Fridh. " Many people have heard about and tried mindfulness and meditation but then find it challenging to keep their practice going in the midst of their busy lives. The Mindfulness App is a simple and accessible tool that can help people get started and maintain a regular meditation practice."

 MindApps is run by Martin Wikfalk and Magnus Fridh, mindfulness and yoga teachers based in Sweden. The company develops tools that help people find balance in the midst of today's stressful life.  Dohi Sweden AB is a digital agency within the audiovisual sector that produces advanced content and software for a wide range of computing and mobile platforms. The studio is located in Umeå, the largest city in northern Sweden, where the temperature varies between -20° and 90° while creativity thrives.

iPhone, iPad and iPod Touch are registered trademarks of Apple Inc.

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