Press release -
MTG and Viacom sign Scandinavian online content and sales agreement
MTGx, the digital accelerator of leading international entertainment group Modern Times Group, today announced that MTG has signed a partnership agreement with Viacom International Media Networks (‘Viacom’)
MTGx is focusing on creating the next-generation digital user experience on multiple screens and devices, by adding the best available technology and more engaging content to MTG´s platforms on all markets.
The Viacom partnership makes more content available on MTG´s free-TV online ¨catch-up¨ services in Scandinavia, such as exclusive advertising-funded Video on Demand content from MTV, and content from the Comedy Centrals channels on the Swedish market.
“MTGx always has the user in focus, and the Viacom partnership is one step in our mission to connect people with the entertainment they love the most. At the same time we enable our advertising partners to connect with the audience they love the most” says Rikard Steiber, Chief Digital Officer of Modern Times Group, and CEO of MTGx.
Topics
- Web media
Categories
- content
- avod
- video on demand
- viacom
- mtv
- mtg
- digital entertainment
- comedy central
MTGx is the digital accelerator of Modern Times Group, and is focused on leveraging MTG’s digital assets and industry leading content portfolio, to create and deliver world class entertainment experiences. MTGx is committed to increasing the development speed of MTG’s digital entertainment services across the world, and provides centralised digital skills and platforms to all of MTG’s businesses. MTGx also works closely with innovation and startup communities around the world, to find and develop the entertainment services and products that will drive entertainment in the future.
