MTGx forms content Dream Team

MTGx, the digital accelerator of leading international entertainment group Modern Times Group, today announced that Fredrik Ljungberg assumes the role as Programming Director for Viaplay Nordic, starting October 1st. This marks the beginning of a new integrated MTGx Content Team. MTGx leads the digital development of all MTG´s products across all markets, including the core product Viaplay.

Fredrik Ljungberg has been with MTG for over 6 years, most recently as Head of Programme Planning & Acquisition & Research and in charge of all scheduling and acquired content for MTG TV´s Free TV Channels in Sweden. Fredrik has been instrumental in the strategic development of the channels and the co-existence with the PLAY services and Viaplay.

Fredrik will assume the responsibility for Programming of Viaplay Nordic, and report to Lina Brounéus, COO Content, MTGx and Viaplay. He will be an important part of the MTGx content team, led by Jakob Mejlhede Chief Content Officer MTGx and Lina Brounéus. Lina Brounéus, currently Programming Director at Viaplay will take a broader responsibility as COO Content, MTGx and Viaplay, and be responsible for all digital content across MTGx channels.

“MTGx is at the forefront of giving users great digital content experiences. We now have a “dream team” with Jakob, Lina and Fredrik who all are passionate content experts. Connecting people with the content they love the most is at the heart of what we do” says Rikard Steiber CEO MTGx & Viaplay and Chief Digital Officer MTG.  

“We will focus on fully utilising the potential across all the new and exciting platforms, to always deliver the best content and user experience to our users. We have an amazing autumn in front of us with a record breaking amount of TV Series premieres on Viaplay” says Lina Brounéus, COO Content MTGx & Viaplay´

“As content goes more and more digital, it´s exciting to be part of a new set-up, where we work more integrated within MTG”, says Fredrik Ljungberg, new Programming Director for Viaplay Nordic.