MTGx appoints Chief Content Officer

MTGx, the digital accelerator of leading international entertainment group Modern Times Group, today announced that as of today, Jakob Mejlhede joins the company as Chief Content Officer. MTGx leads the digital development of all MTGs products across all markets, including the core product Viaplay.

Jakob has been with MTG for several years and will continue to be Senior Vice President Acquisitions & Programming for Modern Time Group. In his new role Jakob will strengthen MTGx already strong online content offering by securing new volume deals and exclusive rights, for the benefit of the users and subscribers of the  online video services. He will also create online strongholds for content genres across MTGx channels.

 “MTGx will be a lighthouse within digital content development and I am honoured to be an active part in shaping the future of digital content. As a group MTG has access to  the best content in the world and one of MTGx missions is to fully utilise the potential across all the new and exciting platforms, to take the viewer and user experience to the next level,” says Jakob Mejlhede Chief Content Officer of MTGx

 “The fact that content is king, has never been more true than today in our digital world. Jakob is one  of the most talented professionals in the content industry, with over 15 years of experience. We are delighted to welcome him to our team, joining in our mission to always deliver the best films, movies, sports and kids content to our users, across all our platforms” says Rikard Steiber, Chief Digital Officer of Modern Times Group, and CEO of MTGx.