Press release -
MTGx hires PR Manager in Denmark for Viaplay
Viaplay, the leading streaming service in Nordics for film, series, sports and kids content, today announced, that Lotus Ankjær Hedebroe joins as PR Manager Viaplay Denmark from March 1st. The position is new and Lotus will take the lead in the Danish market for all communications done by Viaplay, with the objective to strengthen the position of Viaplay in Denmark further.
Today Viaplay announce that Lotus Ankjær Hedebroestarts as PR Manager for Viaplay in Denmark. Lotus will take the lead on PR in the Danish market. The objective is to accelerate Viaplay’s presence in the Danish market as the Nordic´s leading streaming service for film, series, sports and kids' content.
Lotus has worked with PR and communications for several years, both with commercial and corporate PR. Lotus will be part of the Nordic Viaplay Communications Team, reporting to Louise Wachtmeister, Director of Communications MTGx & Viaplay.
“I am thrilled to join Viaplay and take the lead in accelerating our local presence and spread the word about all the great content that Viaplay has. Right now, I am watching Transparent, Paradise Hotel and occasionally Champions League on Viaplay,” says Lotus Ankjær Hedebroe, PR Manager Viaplay Denmark .
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MTGx is the digital accelerator of Modern Times Group, and is focused on leveraging MTG’s digital assets and industry leading content portfolio, to create and deliver world class entertainment experiences. MTGx is committed to increasing the development speed of MTG’s digital entertainment services across the world, and provides centralised digital skills and platforms to all of MTG’s businesses. MTGx also works closely with innovation and startup communities around the world, to find and develop the entertainment services and products that will drive entertainment in the future.
