MTGx Opts for FreeWheel to Power Digital Business

MTGx, the digital accelerator of leading international entertainment broadcasting group Modern Times Group (MTG) announced today, that they have selected FreeWheel, the leading provider of video ad management and monetization solutions for the television industry, to power MTGx´s digital monetization strategy.

MTGx will utilize FreeWheel’s monetization rights management (MRM) technology to monetize its digital inventory across Nordics and Central Eastern Europe.

“MTGx connects consumers with their favorite entertainment and advertisers with their preferred audience. We operate over several markets so it is very helpful to use Freewheel as a single unified platform in our efforts to further grow our advertising business,” says Rikard Steiber, CEO MTGx and Chief Digital Officer MTG “

FreeWheel’s content monetization and revenue operations capabilities allows partners to centrally administer insertion orders, ad sales rights, ad decissioning and insertion. The solution also features comprehensive break flexibility, long term accurate forecasting and increased monetization opportunities.

With more than 50B video views in the first half of 2014, and over 15% of that traffic coming from Europe, FreeWheel now powers a large number of the standard cable lineup, aggregators and distributors, representing more than 70% in the US and over 80%  in the UK.

“We are thrilled that the European FreeWheel is experiencing such significant growth and are particularly proud to have been selected by MTGx, which continues to hold a stellar reputation for being innovative in its technology choices,” said Thomas Bremond, Managing Director, Europe, FreeWheel. “Having MTGx join FreeWheel’s roster of clients furthers our commitment to enhancing the advertising experience within all TV environments, in any format, and at any time.”

About FreeWheel

FreeWheel, an independent subsidiary of Comcast, helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel's solutions are used by companies like ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.