​Splay One selected as Beko´s Nordic digital agency

Splay One has been chosen by global household appliance company Beko to lead its digital brand communication across the Nordic region. Splay One develops branded digital content that helps advertisers to engage audiences across multiple platforms.

Throughout 2019, Splay One will deliver a range of formats for Instagram Stories inspired by everyday activities in the kitchen. The aim is to encourage a social conversation based on recognizable situations and to increase interest in Beko’s products.

“This strategy is all about finding Beko’s digital voice. Our aim is to create interactive digital content that feels genuinely social and engages audiences with Beko´s products. Instagram Stories is a perfect format for fast, entertaining communication that simultaneously supports conversion,” says Hedda Broman, Account Manager, Splay One, who is responsible for the project.

Splay One’s content for Beko will be adapted for Sweden, Norway, Denmark and Finland, and will launch in mid-March before rolling out continuously throughout the year.

“We see huge value in creating digital spaces that entertain and inspire – and Splay One’s expert storytelling is an ideal fit for our ambitions. In 2019, we look forward to working with Splay One to engage audiences across the Nordic region and reinforce our position as one of Europe’s largest household appliance brands,” says Hanna Schedin, who is trademark manager for Beko Nordics.

Splay One has 115 employees across four Nordic countries and is part of NENT Studios, the content production and distribution business within NENT Group that includes 32 companies in 17 countries.

Beko is the international home appliance brand of Arçelik Group and a Main Partner of FC Barcelona. Beko is one of the leading freestanding home appliances brands in Europe and has been the fastest growing brand in the overall European market since 2000. With its leading position, Beko is one of the most important players in the home appliances market and also holds top position in the UK, Polish and French freestanding market. Additionally, Beko has become the fastest growing white goods brand in the important German market, in the last five years with nearly three-fold market growth. Now with distribution in Elkjøp, Whiteaway, Hemmi and Tretti, Beko will reach consumers to set a brand footprint as a value for money brand in the Nordics, targeting a new generation of families, young active and dynamic who strive for the perfect balance between family life and career while they enjoy their everyday.