Introducing Nord C Yachts – exceptional boating with a circular approach

Nord C Yachts, a new Swedish luxury yacht brand, is officially launched today. Blending the best of the yachting world with the standards of modern supercars, the new Nord C Fortyfive day cruiser breaks new ground in the boating world by combining outstanding luxury with a truly circular approach to design, development, production, distribution and use.

Nord C Yachts AB is founded and co-owned by the Swedish entrepreneurs Leif Tufvesson and Thomas Andersson; both with a solid track record from two areas of the booming automotive industry in Sweden.

Leif Tufvesson was Chief Technical Officer at the Swedish supercar brand Koenigsegg before starting his own company Caresto, which has been the birthplace of some of the most outstanding special cars in the world, including a Batmobile replica and a Volvo P1800 with an electric powertrain.

Thomas Andersson is a senior leader and executive at Volvo Cars. With 25 years of global expertise in brand and business building under his belt, Thomas has been part of the team that has made the company grow and thrive during the last 10 years.

Leif will lead the operations at Nord C Yachts, while Thomas acts as an advisor and deputy board member. Together, the two founders share a dream of bringing the liberty and openness that can be uniquely experienced at sea to an entirely new level.

“The ‘C’ in our brand name stands for ‘Circular’. It is the expression of our belief that luxury boating beyond premium also includes the responsibility to treat our planet with the respect she deserves,” says Thomas Andersson.

Leif Tufvesson is responsible for translating the circular economy’s cornerstones – maximizing resources and minimizing waste – into the company’s first yacht.

“The 45-foot luxury day cruiser will have hull made of recycled aluminium and an electric engine combined with a range extender for clean power and safety at sea,” Leif explains. “It will also be the only yacht in its class based on a modular approach that offers owner and crew the freedom to use it for multiple purposes.”

He adds: “The craftsmanship of the Nord C Fortyfive will be unparalleled in the yachting world. Our aim is to create iconic timepieces that increase in value over time as collector items.”

Knowing what it takes to make the most demanding special car owners in the world smile, Leif uses the expression ‘Yacht-omotive’ to explain the attention to detail that will characterize the Nord C yachts that will be tailor made for each customer.

The organization Best Buddies International, a unique friendship initiative started by Anthony Kennedy Shriver, will be benefitting from sales of each Nord C Yachts through a sizeable donation. BB is promoting friendship, jobs and leadership for people with intellectual and development disabilities.

“The one-of-a-kind Nord C Fortyfive is a yacht for individuals who want to explore how their passion for the freedom of the seas can be affirmed by thinking circular in an innovative, sustainable and responsible way,” Thomas Andersson concludes.