2011-05-13 09:30 Iggesund Paperboard har i ett djärvt försök att utmana dagens digitaliserade värld lanserat en stor fotokalender som uteslutande gjorts av företagets marknadsledande kartong Invercote®. Kalendrarna, varav två inom kort kommer att auktioneras ut på eBay i välgörande ändamål, ger prov på innovativa och uppseendeväckande tryck-, folierings-, stansnings- och bigningstekniker.
Bild
Iggesund calendar - August
2011-05-13 09:30
Fotograf/Källa:Open Communications
Storlek:9,13 MB
Format:.jpg
Bildmått:4096 x 6144 pixlar
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Kategorisering
- Tags:
- invercote calendar project
- invercote®
- open communications
- holmen group
- elise björner
- ekotryckredners
- incada®
- carlo einarsson
- david gray
- invercote
- iggesund
Relaterade pressmeddelanden
2011-05-13 09:30 In a bold challenge to today’s digital world, Iggesund Paperboard has launched an oversized wall calendar made entirely of its market-leading Invercote® paperboard in just 100 handmade copies, two of which are soon to be auctioned for charity on eBay. The calendar showcases eye-catching and innovative printing, foiling, die-cutting and creasing techniques.
Relaterade bilder
2011-05-13 09:44 In a bold challenge to today’s digital world, Iggesund Paperboard has launched an oversized wall calendar made entirely of its market-leading Invercote® paperboard. Only 100 copies were made, with two copies soon to be auctioned for charity. The calendar showcases eye-catching and innovative printing, foiling, die-cutting and creasing techniques.
2011-05-13 10:11 In a bold challenge to today’s digital world, Iggesund Paperboard has launched an oversized wall calendar made entirely of its market-leading Invercote® paperboard. Only 100 copies were made, with two copies soon to be auctioned for charity. The calendar showcases eye-catching and innovative printing, foiling, die-cutting and creasing techniques.
2011-05-13 09:30 In a bold challenge to today’s digital world, Iggesund Paperboard has launched an oversized wall calendar made entirely of its market-leading Invercote® paperboard. Only 100 copies were made, with two copies soon to be auctioned for charity. The calendar showcases eye-catching and innovative printing, foiling, die-cutting and creasing techniques.
2011-04-17 19:21 When Open produced a large-sized wall calendar for Iggesund, it was delivered to VIP customers in a custom-made envelope with hundreds of photos of the people behind Invercote. Designed by AD Carl-Johan Ekberg, the carrying bag was a test of the strength and elasticity of Invercote - and it held up well, making a strong impression, according to their Director Market Communications Carlo Einarsson.
2011-04-17 19:02 As the world goes digital, Iggesund dares to do just the opposite. In close collaboration with Open Communications, it developed an A2 size wall calendar to thank and inspire 100 VIP customers in the European packaging industry. Pictured here is a corset showing Invercote's superb multiple creasing abilities as well as die-cut holes with real lacing. Photography by Tobias Regell / Camera Link.
2011-04-17 18:29 Open CEO David Gray runs his fingers across a reel of freshly produced Invercote at Iggesund. Silky soft, sensual and bright white, Invercote offers exceptional printing properties, great folding abilities and superb colour reproduction. And by the way, don't ever call it "paperboard or bleached carton." The company spent 40 years building the Invercote brand name. There's only one Invercote!
2011-04-17 18:06 Printing expert Jonas Edholm, CEO of StreamNordic, surveys a mind-boggling array of Invercote reels - all ready to be shipped to enthusiastic printers and converters around the world. Customers include such elite names as Chanel, Estée Lauder, Lancôme, Procter & Gamble and more. Little wonder that Invercote is the preferred choice of brand owners who simply demand the best!
2011-04-17 17:42 David Gray inspects Iggesund's new generation Paper Machine Two (PM2) which came on stream back in June 2008. The new, improved Invercote that emerged continues to receive top marks for its whiteness, shade and other properties, thanks in part to a new, patented surface treatment method. Here we see a production in progress for coverters in the US market. Time? About four hours flat out.
2011-04-17 15:02 Give an art director a camera in a paperboard mill and you can rest assured that their inspiration levels will skyrocket – big machines, huge spaces, reels of paper, shapes, lines, details, materials. Indeed, the new-generation Invercote paperboard machine at Iggesund is nothing less than impressive.
2011-04-17 14:48 Open team gets a first-hand look at the secrets behind Invercote production, thanks to our guide Karl-Gunnar Karlsson and Carlo Einarsson, Director Marketing Communications, Iggesund. Pictured here: Art Director Carl-Johan Ekberg; Account Manager Stephanie Beudat and our cheerful printing expert Jonas Edholm, CEO and owner, Stream Nordic.
2011-04-17 12:18 "The entire Iggesund mill is like a living organism - you need to feed it, care for it and nurture its development," explained Karl-Gunnar Carlsson, our fearless guide on a recent tour of Iggesund Paperboard. He further explained that the mill is unique in that it's more or less a self-contained entity, with raw materials, a pulp mill, paperboard lines and more - all to ensure the highest quality.
2011-04-17 11:32 During the spring, the Open team visited Iggesund Paperboard to see how their Rolls Royce product - Invercote - is made. Pictured here is Account Manager Stephanie Beudat next to the debarking drum, where a magical mix of pine, spruce and birch wood is prepared for pulp-making. To ensure sustainable supplies, the Holmen Group replants some 330 million new trees every year - a surplus.
Relaterade videor
2010-07-06 14:39
A two-minute taster of some of the international marketing projects where our English writing and creative skills were put to work - in a broad mix of channels including print, direct marketing, advertising, digital and film.
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