2012-11-20 10:00 In today’s fragmented digital landscape, it’s easy to see why companies are struggling to tell their brand stories in honest, engaging and coherent ways. Should brands co-create content with consumers and morph into whatever people want them to be, or keep a tighter grip over their brand experiences? How do you strike the balance between control and collaboration?
Tag: david gray
2012-10-15 10:00 Open Communications tillkännager nu att man nu slutfört sin strategiska rekrytering av fyra seniora medarbetare för att bättre kunna möta nuvarande och framtida kunders behov. Rekryteringarna består av en mycket meriterad produktionsledare, en projektledare med lång bakgrund inom varumärkesutveckling samt en mycket talangfull AD.
2012-10-15 10:00 We are adding a number of senior team members to support clients’ growing needs. The agency has recruited a senior Account Manager, a seasoned Account Director and a talented next-generation Art Director. Find out more in this news release.
2012-02-03 14:00 OPEN was delighted to attend Iggesund Paperboard's recent Stockholm leg of their international design challenge, where top talent from the design world displayed their entries that exploited the unique qualities of Iggesund´s flagship product, Invercote. There was also keen interest in a unique wall calendar designed for Iggesund by OPEN.
2011-07-05 08:55 While others might be sloping off to the beach, OPEN will be up and running, throughout the summer.
2012-11-20 11:56 A shot taken from our recent workshop at Hyper Island where we challenged students to redefine brand stories for the digital age.
2012-11-20 11:43 Richard Hammond and David Gray lead a workshop on reinventing brand storytelling for the digital age recently for Interactive Art Directors at Hyper Island, the acclaimed digital school based in Stockholm, Sweden.
2012-11-20 10:21 Richard Hammond is our new VP Business Development. Before joining Open, he was Senior Account Director for GYRO/HSR, for more than 50 countries in Europe and Asia. He has extensive experience with brands such as SanDisk, John Deer, OBH Nordica, Chrysler, Heinz, Blackberry and Samsung. He has run his own agency and also worked at Legas Delaney, London as well as Bozell Group Worldwide.
Captured on film here by Open's David Levin, the Wavin “It’s about time” event, held in Wiesbaden, Germany attracted 120 guests from 10 countries. The Dutch manufacturer of plastic piping used the event - staged around the IHS show – to strengthen its image as a provider or time-saving solutions. Great to be working with Gert-Jan Maasdam, Ramon Hoogerbeets and Emiel van den Boomen from Wavin.
Under the title 'Brand Storytelling in the Digital Era', OPEN recently orchestrated a workshop with Interactive Art Director students at Hyper Island, Stockholm. More than 70 students were challenged to devise brand storytelling around future global scenarios for Volvo, Blackberry, HTC and the Gap. The event was run by David Gray, Creative Director, and Richard Hammond, VP Business Development.
"We loved every minute of creating this bespoke calendar for market-leading Invercote," says David Gray, Founder and Creative Director at Open Communications. Working with Art Director Carl-Johan Ekberg and the team showcased inspiring uses of Invercote and created a magnificent thank-you present for top customers - all at the request of Iggesund Paperboard Marketing Director Carlo Einarsson.
2012-05-11 17:34 If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. If so, great. This booklet is not for you. If, however, you have a sneaking feeling that your English content could be sharper and tighter, you may find these seven tips useful. Download the PDF below.
David is an ex-pat American who founded Open Communications in 2000 to support consumer brands like H&M, Ericsson, Bentley, ABSOLUT, Electrolux, Virgin and IKEA, as well as leading B2B brands such as Fresenius-Kabi, Mengus, Sandvik, Cavotec, Micronic, Transmode, Skanska and Scania to tell their stories internationally.