2012-11-20 10:00 In today’s fragmented digital landscape, it’s easy to see why companies are struggling to tell their brand stories in honest, engaging and coherent ways. Should brands co-create content with consumers and morph into whatever people want them to be, or keep a tighter grip over their brand experiences? How do you strike the balance between control and collaboration?
Tag: open communications
2012-10-15 10:00 Open Communications tillkännager nu att man nu slutfört sin strategiska rekrytering av fyra seniora medarbetare för att bättre kunna möta nuvarande och framtida kunders behov. Rekryteringarna består av en mycket meriterad produktionsledare, en projektledare med lång bakgrund inom varumärkesutveckling samt en mycket talangfull AD.
2012-10-15 10:00 We are adding a number of senior team members to support clients’ growing needs. The agency has recruited a senior Account Manager, a seasoned Account Director and a talented next-generation Art Director. Find out more in this news release.
2012-02-03 14:00 OPEN was delighted to attend Iggesund Paperboard's recent Stockholm leg of their international design challenge, where top talent from the design world displayed their entries that exploited the unique qualities of Iggesund´s flagship product, Invercote. There was also keen interest in a unique wall calendar designed for Iggesund by OPEN.
2011-10-21 09:00 A brief overview of how OPEN supported the Cavotec engineering group with its successful listing on the NASDAQ OMX Stockholm.
2011-07-05 08:55 While others might be sloping off to the beach, OPEN will be up and running, throughout the summer.
2013-03-10 15:07 Successful brands are moving from a "product-focused" approach towards "purpose-driven" marketing. Once the larger purpose has been identified, they must then prove themselves through actions that confirm their deeper beliefs. Philip, who won the Cannes Grand Prix for his "Curators of Sweden" campaign last year, was speaking to an IAA Sweden event that Open Communications helped to orchestrate.
2012-11-20 11:56 A shot taken from our recent workshop at Hyper Island where we challenged students to redefine brand stories for the digital age.
2012-11-20 11:43 Richard Hammond and David Gray lead a workshop on reinventing brand storytelling for the digital age recently for Interactive Art Directors at Hyper Island, the acclaimed digital school based in Stockholm, Sweden.
Under the title 'Brand Storytelling in the Digital Era', OPEN recently orchestrated a workshop with Interactive Art Director students at Hyper Island, Stockholm. More than 70 students were challenged to devise brand storytelling around future global scenarios for Volvo, Blackberry, HTC and the Gap. The event was run by David Gray, Creative Director, and Richard Hammond, VP Business Development.
"We loved every minute of creating this bespoke calendar for market-leading Invercote," says David Gray, Founder and Creative Director at Open Communications. Working with Art Director Carl-Johan Ekberg and the team showcased inspiring uses of Invercote and created a magnificent thank-you present for top customers - all at the request of Iggesund Paperboard Marketing Director Carlo Einarsson.
“Our collaboration with the Vasa Museum to preserve this beautiful boat is ‘spot on’ our strategy of working closely with customers to solve a problem,” says the President of Sandvik Materials Technology, a world-leading producer of advanced alloys and ceramic materials. Mr. Gossas shares his thoughts in an interview with David Gray, CEO and founder of Open Communications.
2012-05-11 17:34 If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. If so, great. This booklet is not for you. If, however, you have a sneaking feeling that your English content could be sharper and tighter, you may find these seven tips useful. Download the PDF below.
Gunilla is responsible for overall management of Open as well as strategic branding and marketing communication work with key accounts. She brings with her extensive leadership experience on brand strategy, marketing communications, planning, digital strategy and execution – both locally and internationally on B2B and B2C accounts.
David is an ex-pat American who founded Open Communications in 2000 to support consumer brands like H&M, Ericsson, Bentley, ABSOLUT, Electrolux, Virgin and IKEA, as well as leading B2B brands such as Fresenius-Kabi, Mengus, Sandvik, Cavotec, Micronic, Transmode, Skanska and Scania to tell their stories internationally.