Video - 8 May 2018

Open teams up with Ejendals to launch stylish new range of occupational safety shoes

Who says occupational shoes for nurses, postal workers and others in the service industry can't be ergonomic, stylish and safe – all at the same time? Certainly not the designers at Ejendals AB, the Sweden-based hand and foot protection company that is now launching its JALAS SPOC collection of four sporty occupational shoes aimed at the service industry. View the sculpted magic they've created.

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David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

Hello workers! A new generation of safety shoes is here.

They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.

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