Video - 9 February 2019

Using emotionally-charged images to drive sales

Splash. An evocative, visually arresting image breaks through the clutter. It surprises, engages the emotions and creates curiosity. It builds brand preference. It has pull power. On social media, at trade shows, in press material and more. If you are selling premium products, it can also convey a premium feeling in line with your brand. So harness the power of emotion in your branding.

License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .mp4
Length: 0:28

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Contacts

David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Gunilla Lundström

Press contact Business Director / Head of Open CEO, Account Director and Managing Partner gunilla@open.se + 46 70 29 27 114

Move from promotion to emotion and win big

Emotions matter. Especially in B2B marketing. That applies to your selection of visual imagery for social media, ads, trade shows and more. Used effectively, high-impact images can grab attention, build your brand, differentiate your offering and drive sales, according to research from Google, CEB and Harvard.

Turning trade shows into buzzy brand experiences

With B2B companies spending roughly one-fifth of their marketing budgets on trade shows, the value of these venues is sometimes questioned. Yet many brands still find significant value in the deeper customer engagement they offer. Together with Sandvik, we turned a key industry trade show into an interactive brand experience.

We help international brands tell their stories and succeed across borders.

Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.