SAP and Pedab enter Nordic distribution agreement

Stockholm, October 15, 2014 - SAP, a world leader in business software and software related services, and Pedab, a leading Nordic IT-distributor, today announced a new joint agreement where Pedab joins SAP PartnerEdge Program for Authorized Resellers as a distributor and becomes a distributor of the SAP software portfolio in the Nordic region.

SAP is the world leader in enterprise software and software related services. As such, SAP is constantly scaling its ecosystem and looking for new partners and partner types to profit with SAP innovations. The agreement between Pedab and SAP aims at making SAP's software portfolio in Business Analytics, Mobility and Database &Technology available via a Nordic distributor.

By complementing the existing partner ecosystem around SAP solutions and products, Pedab will have a versatile portfolio and a strong position in a very competitive market with two distinct trends: 1) strong end-customer demands for solutions that can analyze large amounts of data from multiple sources in real-time, 2) and bring that analysis and business value to the end user, anytime and anywhere.

Pedab and its partner network will now be perfectly positioned to address market demands for business analytics, big data and mobility solutions.

Adding to the above, Pedab’s experience and expertise in infrastructure solutions will create unique opportunities combining SAP software with market leading infrastructure (server and storage) and, of course, thereby delivering better value to the end customer.

In the coming year, as a consequence of the partnership, Pedab are expecting to double the size of their addressable market, double the amount of partners and customers as well as double the size of the Nordic Software Team

Jakob Lagander, Managing Director Pedab Sweden AB:

”With our SAP partnership, we will be able to offer one of the strongest portfolios of solutions available in the Nordics. We are very grateful for having received the trust from SAP to grow the market together by delivering world-class business solutions to the Nordic market.”

Nicholas Rouse, Nordic Partner Manager General Business & Ecosystem business area at SAP.

”Pedab is one of the leading software-distributors in the Nordic region when it comes to delivering value and growth in areas where we see increased market demand. The distribution partnership will open up new ways for new partners to participate in our growth journey and extend customers’ entry points to SAP solutions.

About Pedab

Pedab is a Nordic IT distributor that adds value by delivering profitability and opportunities for suppliers and partners through market leading specialists in selected infrastructure and software solutions. With unique product expertise, technical services, marketing programs and financial services, we are a niche distributor with cutting-edge competence. Founded in Sweden 1993, headquarter in Stockholm, with local branches in Borås, Jönköping, Kristianstad, Helsinki, Copenhagen and Oslo. With more than 100 employees, we know your local market, simply because we are a part of it. http://www.pedab.se/

About SAP

As a world leader in business software and software related services, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device –SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 261,000 customers to operate profitably, adapt continuously, and grow sustainably.

For further information, please contact: